随着2024年香港亚太区美容展（Cosmoprof Asia）的圆满结束，作为亚洲领先的B2B国际美容展会，其影响力与参与度再次得到验证。本届展会规模空前，超过2500家参展企业，18个国家的集体展团参与，吸引了全球119个国家和地区逾60000名专业观众。
bencifeichangrongxing，kevmeizhuangquanzuoweihezuomeitishouzhanfangyaoqing，dailingyizhiyoujiechudezhongguoxinruipinpaihejituanpinpaizuchengdeguanzhantuanshenrucanyuzhanhui，yulaiziquanqiudepinpaishenrujiaoliutantao，xianghuxuexi，gongxiangdongjian。
canzhanpinpaidailainaxiechuangxinchanpin，zhanhuiyouxiangwomentoululenaxiequanqiumeizhuangshichangdefazhanqushi？xiawenjianghuiyiyijiexiao。
天然有机绿色环保是全球范围内备受瞩目的趋势，这一现象在展会中得到了充分体现。在包装材料方面，产品端的品牌伙伴向我们透露，众多包装材料正朝着ESG方向发展。qinglianghuaboli、ganzhezha、kafeizhahuishoucailiaodenghuanbaobaozhuangcailiaodezhanshi，tixianlexingyeduishixiandiqiuyouxianziyuandexunhuanliyonghekechixufazhandezhongshi。
laiziribendekaijituanzezaizhanhuishangzhanshileqiqixiapinpaipaper razordezhizhitixudao，huanbaobianxie。
zhanhuiqijian，womenyuchunsuxihupinpairated greenjinxingleshenrudejiaoliu。gaipinpaibiaoshi，zaijianchihuanbaoditanliniandetongshi，tamenhaiyudangdinongchangzhankaihezuo，jiangposunjixingzhuangbufuhebiaozhundenongfuchanpinhuishoubingsongzhishiyanshi，tongguochengfentiquyuyanzhenghou，jiangqiyingyongyuzishenchanpinzhong，congergoujianleyigejijiqiezhengmiandexunhuantixi。
婴童赛道作为一个更为细致且专业的细分市场，在国内因安全问题而备受争议，然而，在全球范围内，该领域却保持着稳定的复合增长率。zhongduoguojicanzhanshangzhong，bufazhuanzhuyuyingtonghulijiertongcaizhuangdepinpai，liruhanguodeyingtonghulipinpaibriel、goongbe，yijimeiguodehello bellodengdeng。
ciwai，yeyouxuduopinpaizhuanmenzengsheleyingtongjiertongchanpinxian，ruqianwentijiderated green，biantuichulezhuanweiyingyouermingantoupiyumaofashejidexifachanpin。
laizimalaixiyadepinpaiyukazantuichuleyigejingyougunzhuxilie，gaixiliechanpingongnengfengfu，hangaishuhuanqingxu、zhenjingzhitongdeng，qizhong，“super hero”jingyoushigaixiliezhongzhuanweiertongyanfadechanpin，zhizaitishengertongdemianyili。
lijingbainiandetuerqipinpaieyüp sabri tunceryezhuanmenweiyingyouertuichuxihujigerenhulichanpin，hangaixifashui、fuchuyou、xiyiyejihuazhuangshuideng。
zhanhuixianchangzhanshilezhongduokoufumeirongchanpinjikoufubuji，biruribenkoufumeirongpinpaiesthe pro labojiudailailetamenduoyuanhuadeneifuchanpinxian，tebieshitianjialebaokuodanbaiduotangzaineide10zhongmeirongchengfendemeirongguodongbeishouguanzhu。ciwai，haiyoudanbaiyinpin、jiaosuyinpindengduozhongchanpin；
来自澳大利亚的品牌Tonik则提供了丰富的针对身体护理、美容及大脑健康的营养补充品，如椰子油胶囊、胶原蛋白胶囊、姜黄胶囊等；法国高端护肤品paidermastir，yituichulefuheweishengsujiaoyuandanbaiyetijiaonangdengkoufuchanpin。
口服美容领域的受关注程度符合预期，这主要归因于市场对于健康与美容相结合产品的深切关注。genjuquanqiushichangyanjiujigoutmr（transparency market research）suofabudeshuju，2021nianquanqiukoufumeirongchanpinshichangdeguimoyidadao445yimeiyuan，yujidao2031nian，gaishichangguimojiangjinyibuzengzhangzhi981yimeiyuan。zheiyichixudezengzhangtaishi，chongfenzhangxianlegailingyuyunhandewuxianqianli。
科技进步与消费者认知的提升，共同推动了科学抗衰领域的广泛关注。pinpaifangtongguokexueyanjiu，baokuochengfenyuanliaoyujishudechanshi，laijiaoyuxiaofeizhe；erxiaofeizhezeyaoqiupinpaitigonggengduokexueyiju，yizengqiangduichanpindexinren。zheizhongshuangxianghudong，cujinlexingyedejiankangkuaisufazhan。
yikangzhouhulijiejuefanganerbeishouzhumudehanguopinpaikahi，cicituichulequanxindekangshuaichanpinxian——gaoduanyuanliaoyuzijiangxilie。gaixiliechanpintianjiale「kfillen oil」zhuanliyuzijiangfajiaoyou，nenggouzengjiajiaoyuandanbaiyijijifudanxingdanbai，duipifulaohuaxianxiangjuyouxianzhugaishanzuoyong。chanpinhangaijinghuabang、yanbujinzhibangjihufayou，bujinzhenduimianbujifu，haihangailetoufadekangshuailaoxuqiu。
kexuehufupinpaidermafirm，yizhizhuanzhuyuduotai、weishengwuzu、zhizhiti、waimitidengchengfendeyanfayushengchan。pinpaicicizhanshilebiotoc grgenxiliezuoweipinpaidegaoduankangshuaixian，chongfenronghelepinpaidezhuanlichengfentherrabiome 2.0，tongguoxianjindefajiaogongyitishengchuantongcaoyaodeliyongxiaolv，bingjiehexiandaikexue，weixiaofeizhetigongqieshiyouxiaodekangshuailaoxiaoguo。chanpinxianbaokuozaishengjinghua、zhouwenxiufujinghuayedeng。
zoufangguochengzhong，womenguanchadaodaliangcaiyongjiaonangji、anpingyijidanjiliangbaozhuangdengxingshidexiaojiliangyicixingshiyongchanpin。
liru，yuanzixinjiapodezhuanzhuyufenqukangshuaipinpaiblé de fonty，bingchi“xinxian、wufangfuji、xiaobaozhuang”delinianyingyunersheng。qizhanchudemakalongjinghuajiaonangchanpinyizhanhuodongnanyaduoxiangmeirongdajiang。
hanguopinpaire apostrphezezhanshileqiwaimitizaishenganping，gaichanpinxujianghanyouzhiwuganxibaodedongganfenji（baiping）yuhanyoutoumingzhisuan、duotai、jiaoyuandanbai、shengzhangyinzidengchengfenderongye（huangping）hunheshiyong。ciwai，gaipinpaihaizhanshileshiyongyuchuangkouxiufu、shuhouhulidenamijishutiepian，yijidoudoutiedengyicixingtiepianchanpin。
xiaojiliangbaozhuangcailiaochanpindezengduo，zhuyaoguiyinyuyixiasidian：
1、消费者对便携性的需求日益增长；
2、确保每次使用的新鲜度与卫生性，从而保障产品的稳定性和有效性；
3、通过精准控制剂量，避免浪费，以实现产品效果的最大化；
4、随着个性化与定制化趋势的兴起，小剂量产品为消费者提供了更多的灵活性和选择空间。
面膜作为品牌中的热门畅销产品，几乎占据了绝大多数护肤品牌的展示台，贴片式、分体式、泥膜、针剂涂抹……五花八门，百花齐放。尽管国内面膜市场已经呈现出高度的竞争态势，但全球范围内依然不断涌现出富有创新性的产品。
hanguospapinpaimaxclinictuichudebtxxilieanpingmianmo，caiyonglesanwenyudnayuroudujunegfdezuhe，gaishanjifusongchiwenti。
ciwai，haiyouzhuruerheyi、sanheyidemianmochanpin，birustandard seouldepaomomianmojiemian，ningjiaozhidishanglianjikechanshengdaliangpaomo，qingjietongshiwenheboluolaofeijiaozhi；lalarecipedezifapaosanheyijiemianchanpin，zejimianmo、jiemianjimoshagaosanzhonggongxiaoyuyiti。
lingwai，laguna beautédefenqumianmoyibeishouzhumu，gaichanpincaiyongjiaoyuandanbaiyutoumingzhisuanzhichengdekerongjiebomo，zhuanmenzhenduilianjia、etoudengyiganzaoquyu，shixianjishidebaoshixiaoguo。
亚太区美容展利用各具鲜明特色的国家展区，构成了全球美妆文化的缩影，zhanxianlequanqiumeizhuangwenhuadeduoyangxing。liru，rihanzhanquyididiaodesecaihejianyuedebuju，tixianledongyadeshiyongzhuyiyujingzhimeixue；ruishizhanqumingliangzhengjiedebuju，zhangxianleqizaikeyanlingyudezhuanyejingshen；ermeiguozhanquzeyibinfendesecaihefengfudecaizhuangchanpin，zhanxianlebenfangdehuoli。
尽管各展区风格迥异，但参展品牌更注重的是资源对接与深度交流，而非单纯的展位装饰搭建。这正是亚太美容展作为国际性展会的独特魅力与深层价值所在。
在与品牌参观团成员深入交流后，我们发现普遍观点认为，尽管亚洲区域内各国品牌同根同源，日本和韩国在创新实践与可持续发展方面表现出尤为突出的领先优势。相较之下，尽管国产品牌在近年来取得了迅猛的发展，但在细节处理上仍有显著的提升空间。负责海外市场扩张的品牌伙伴指出，国产品牌在外观设计、技术实力及品牌调性方面jixurongrugengguojihuadeshiye，yishiyingquanqiuhua。
回归品牌本身，“被发现”与“被记住”是所有品牌追求的核心目标。zaiquanqiuhuadejingzhenggejuzhong，pinpaibixubuduantishengzishendechuangxinnengliheshichangshiyingxing，zheiyiguochengbujinshipinpaiziwotishengdelvcheng，yeshiqizaiquanqiumeizhuangshichangzhonglizudeguanjian。
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