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药监局发布化妆品监管信息化「十四五」规划
5yue11ri，guojiayaopinjianduguanlijuguanwangxuanbuyinfa《yaopinjianguanwangluoanquanyuxinxihuajianshe“shisiwu”guihua》。
《guihua》zhuyaosheji“liangpinyixie”dezhihuijianguanyuzhengwuyitihuafuwudengneirong，zhongdianshejisangefangmian：
- 加强化妆品监管数据的汇聚、共享与应用，在化妆品企业量化分级、品种档案、风险分析和预警、网络监测等领域开展研究与建设；
- 构建全国一体化的药物警戒体系、医疗器械不良事件监测体系和化妆品不良反应监测体系；
- 参照药品品种档案的建设模式，依法推进医疗器械和化妆品品种档案建设。
蔻斯汀外观专利维权胜诉
jinri，zhenxianhuahulipinpaikousitingyulanzhuolipinpailishiliangniandewaiguanzhuanlijiufenanjian，lijingsancishenpan，zuizhongyikousitingdequanmianshengsuxuangaojieshu。
lanzhuoliweijingkousitingmugongsidexuke，shanzizhizaoyuzhuanlichanpinwaiguanjinsideqinquanchanpin，bingjinxingguangfanxiaoshou，yijinggouchengfangmaohunxiaodezhuanliqinquanxingwei，beipanjuechengdantingzhiqinquanbingpeichangxiangyingsunshi。
隆力奇董事长出镜广告涉嫌虚假宣传
5yue11ri，guojiashijianjuzhuguanmeiti《chanpinkekaoxingbaogao》tongguoguanfangweixinfawen，zhizhi“longliqidongshizhangxieduoweimingxingfabushexianweiguiguanggao”。
longliqigongsidongshizhangchujingweisheshichanpin“longliqishedanliuhuangduoxiaomuyuzaoye”zuoxuanchuan，bingcheng：“beishangzhangdouxiyici、gebozhangdouxiliangci、shenshanggedaxisanci“、”buhaoyong，dongshizhangtuiqian”。
raneryouxiaofeizhegoumaishiyonghou，feidanmeiyoudadaochengnuoxiaoguo，fanerxiaogedayuezhangyueduo，yaoqiujinxingtuikuan，danlongliqikefuquehuifu“zhaobudaodongshizhang”。qiguanggaoneirongduochukuazhang，binganshichanpinyouyiliaozuoyong，shexianxujiaxuanchuan。
blank me品牌升级发布全新中文名「半分一」
5yue5ri，blank mezhengshifabuquanxinzhongwenming「banfenyi」jiquanxindeshijuexingxiang，quanmiankaiqipinpaishengji。zaizheicipinpaishengjizhong，blank me tichule「yongzhuanyedizhuang，rangmeiyigelixiangdezijibeikanjian」。
blank me chengliyu 2016 nian， duchuangjifuguangxueyanjiutixi， tuichulefenshuang、fendiye、qidianfenshuang、zhexia、fangshai、dingzhuangpenwudengduokuanchanpin。
迪奥美妆试水WhatsApp广告业务
jinri，diaomeizhuangxuanbujiangzaiyingyongruanjian whatsapp shangkaizhantuiguanghuodong，chengweigaoduanmeizhuangjieshougeshishui whatsapp guanggaodepinpai。
zheigeguanggaoxiangmunengrangdiaomeizhuangzai insshangde960wanfensizaisitianneitongguo whatsapp chakanpinpaidujianeirongbing“duihua”daiyanrenjisoo，tuokuanleshechimeizhuangyujishuronghedebianjie。
欧莱雅在华首家投资公司落户东方美谷
5yue8ri，shanghaishifengxianqurenminzhengfuzhaokai2022nian“yunzhaoshang”“yunqianyue”dahui，xianchang33gexiangmutongguowangluoyunqianyuewancheng。huishang，oulaiyazhengshixuanbuzaizhongguoshichangshelishoujiatouzigongsi“shanghaimeicifangtouziyouxiangongsi”luohushanghaishifengxianqudongfangmeiguhexinquneidelingangnanqiaokejicheng。
个人护理品牌LMNT正式进入中国市场
jinri，jiayongmeirongyipinpailmntxuanbuzhengshidengluzhongguoshichang，qitianmaohaiwaiqijiandianzhengshikaishou。lmntdingweiweigerenhulipinpai，zhudachanpinweijiayongmeirongyichanpinlmnt one，zhuyaocaiyongledhongguang+nirjinhongwaiguang+ micro pulsesweimaichongjishu。
雅诗兰黛启动新兴领袖基金ELEL
5yue4ri，meiguoyashilandaijituanxuanbuqidongyashilandaixinxinglingxiu（elel）jijin，youyashilandaigongsicishanjijinhuifuzeguanli。
zheixiangcishanjijinqiwangtongguozhichixinshengdainvxinglingdaoren、tiaozhanchuantonglingdaolidexingbiekebanyinxianglaizhongsu“lingdaoli”。elel jijinjiangzhichineixieweilingdaolifazhanchuangzaojihuidequanqiuzuzhi，dazaofuchixingshequ，gulineixiejuyoubiangechuangxinsiweidexinxinglingxiu。
COSMAX科丝美诗开设美妆私人定制服务
5yue11ri，cosmaxkesimeishihuazhuangpinzaixiaohongshushangxuanbukaiqimeizhuangsirendingzhifuwu，yi「qingdoujinghua」weihexin，jiarufuwudexiaofeizhejianghuodediyizhiyuzijilianmingyitongdazaodejinghua。
奢侈品电商Moda Operandi加入美妆赛道
riqian，shechipindianshangmoda operandixuanbujiangyujinnianzaiqiwangzhanshangtigongmeizhuangchanpin，shoupichanpinjiangbaokuocaizhuang、hufuhexiangshuideng，zheiyeshimoda operandipingtaishouciqidongquanmianmeizhuangcelve。
上美推出婴童功效护肤品牌「newpage一页」
jinri，shangmeijituanqixiayingtonggongxiaohufupinpai“newpageyiye”chanpinzhengshishangxian。qiguanfangweixingongzhonghao“newpageyiye”yu5yue8rifawencheng，jiangmuqinjiedingweiweipinpairi。
“newpageyiye”shiyigezhuanzhuyuyingtongminganjidegongxiaoxingmuyingpinpai，yu2022nian4yuezhengshishangxiantuichuchanpin，chanpinzhuda“yiyangongchuang”。
多个品牌官宣代言人
▶aveenoaiweinuoguanxuanpinpaidaiyanrenmayili
▶xuehuaxiuguanxuanyuanyuzhoutansuoguanxuniouxiangalice
▶zhonghuayagaoguanxuanpinpaidaiyanrenzhuyilong
▶baogelixiangfenguanxuanyataiqudaiyanrenliuwen
▶wosadoyuetongguanxuanruancijiemaodaiyanrenbailu
▶sushidiandongyashuaguanxuandaiyanrentanjianci
▶niweiyaguanxuanquanxinshentihufudaiyanrenwangjunkai
▶liushenguanxuanpinpaidaiyanrenxiaozhan
巨子生物正式冲击港交所
5yue5ri，kefumeimugongsijuzishengwuzhengshixianggangjiaosuodijiaozhaogushuomingshu，nizhubanguapaishangshi，qiyezhuyingyewuweisheji、kaifaheshengchanyizhongzujiaoyuandanbaiweiguanjianshengwuhuoxingchengfendezhuanyepifuhulichanpin。
juzishengwuchanpinzuhebaokuo105xiangsku，hangaigongxiaoxinghufupin、yiyongfuliaohegongnengxingshipindebadazhuyaopinpai，jikefumei、kelijin、keyu、kehen、kefuping、liyan、xinganyijicangan。
私护潮趣品牌芽觅2个月连续完成两轮融资
xinyidaisihuchaoqupinpai「yami」zaijin2geyueneilianxuwanchenglianglunrongzi，zongrongzijinedaqianwanyuanjibie。
「yami」chuangliyu2021nian，zhuanzhuyuweinvxingsichutigongkexuejiankang、youxingfugandehuliquanchangjingjiejuefangan。2021nian11yueshangxianshoukuanmuyuluxiliechanpin，xianyibujukuaishou、tianmao、douyindengdianshangpingtai。
护肤品牌Aavrani完成4700万元A轮融资
jinri，dulihufupinpaiaavranihuode700wanmeiyuan（yueherenminbi4700wanyuan）dealunrongzi，rongzizijinjiangyongyujiejueyuancailiaogongyinglianwenti，bingkuodaqituanduihechanpinkaifa。
aavranizhudayindutianranmeirongchengfen，zhuyaoshangpinbaokuoqujiaozhiji、jiemianji、mianmo、mianbujinghua、yanbujinghuadeng，zanweijinruzhongguoshichang。
美国美发公司Madison Reed宣布获得2.2亿融资
jinri，meiguoranhufagongsi“madison reed”xuanbuhuode3300wanmeiyuan（yueherenminbi2.2yiyuan）dexinyilunrongzi，xinderongzizijinjiangyongyudianmianherenyuankuozhang。
madison reed chuangliyu 2013 nian，tigonganquan、gaopinzhideranfajijitoufahulichanpin。muqiangaigongsiyijingzaimeiguokaishele60duojiaranfadian，haiheultahetargetjianlilehezuo，tongshichanpinyehuizaiyamaxunheqipinpaiguanwangshangxiaoshou。
淘宝出台化妆品品质质检新规
5yue10ri，taobaowangfabutongzhicheng，nixinzeng《taobaowanghuazhuangpinshangpinpinzhichoujianguifan》，ciciguizexinzengjiangyu2022nian5yue17rizhengshishengxiao。
benciguizexinzengzhuyaoneirongwei，xinzenghuazhuangpinleishangpinpinzhichoujianxiangguanbiaozhun， yuan《taobaowangchoujianbiaozhun（huazhuangpin）》feizhi。
小红书上线全新一站式广告投放平台「聚光平台」
5yue7ri，xiaohongshushangxianyizhanshiguanggaotoufangpingtai“juguangpingtai”，gaipingtainenggoumanzuguanggaozhuyi“chanpinzhongcao、shangpinxiaoliang、kezishouji、zhibotuiguang、qiangzhansaidao”weimubiaodeduoyanghuayingxiaosuqiu。
pingtaihaizhichiyispu（chanpin）weikelidudejingzhundingxianghezhinengtoufangnengli，weiguanggaozhutigongyitihuayingxiaojiejuefangan。
抖音修订《美妆行业宣传规范》
5yue10ri，douyindianshangfabuguanyu《meizhuangxingyexuanchuanguifan》xiudingdegongshitongzhi，xinguiyujiyu2022nian5yue17rishengxiao。
yuqunianxiangbi，cicixinxiudingde《guifan》hangaidefanweigengguang，duixujiaxuanchuandeweiguianlimiaoshudegengjiajuti，bingjichulexiangyingjianyi，ciwaihaizhuyaoxinzenglebudechuanboyinrenbushideneirong、budeyindaoyonghusixiajiaoyidengguize。
京东上线品质认证标签
4yue29ri，jingdongfabuguanyu“kaifangpingtairuyemianshuangleihuazhuangpinpinzhirenzhengzhiliangbiaozhun”gonggao，gai《guifan》yu2022nian5yue6rizhengshishengxiao。
《guifan》cheng：jingdonglingshoujiangshangxian“pinzhirenzheng”biaoqian，jingdongjiangshenhezizhi，pinggushangpinzhiliang，ruoshangpinfuhesuoshuleimupinzhirenzhengzhiliangbiaozhun，jiangdashang“pinzhirenzheng”biaoqian。
阿里巴巴国际站修订「医美行业」资质准入
5yue6ri，alibabaguojizhangongbugonggao，dui《alibabaguojizhanleimuzizhizhunruguize（zhongguodalugongyingshangban）》deguizeneirongjinxingbufenxiuding，5yue12riqizhengshishengxiaozhixing。
cicizhuyaoxiugai“meirongqixiezhunru”guankongfanwei，xinzeng“yimeixingye”dezizhizhunru：
yiliaoqixieshengchanxukezhenghuojingyingxukezhenghuobeianpingzheng（yiliaoqixie），renxuanqiyi；
yaojianjuguanwangyanzhenjietu；
ruoxukezhengshangdegongsimingchengyuguojizhanhuiyuandegongsimingchengbuyizhi，chuanzhaoshangshutigongshangyouqiyedexiangyingzizhiwenjianwai，haixuyaotigongshouquanzhengming（shouquan、hezuohuogouxiaoguanxidengzhengming）。
字节跳动赴港上市成立抖音集团
5yue6ri，zijietiaodong（xianggang）youxiangongsiyigengmingweidouyinjituan（xianggang）youxiangongsi，ciwai，zijietiaodongqixiaqitashugegongsiyeluxugengmingwei“douyin”。shichangcaicezijietiaodonghuojiangdouyindengguoneiyewudulizuoweidouyinjituanfugangshangshi。
抖音携手河南卫视推出《大美中国》专栏内容
jinri，douyindianshangmeizhuangxingyexieshouhenanweishituichu《dameizhongguo》zhuanlanneirong，zaidouyinzhannei，“dameizhongguo”huodongyesuizhishangxian。
bencihuodongzhuyaoweirao“guosezhimei、yuejizhimei、xiangqinzhimei、tongganzhimei、weilaizhimei”xinwuganmeixuetixi，duibiaoguohuomeizhuangzhongde“caizhuang、hufu、xiangshui、neirong、chuangxin”wudalingyu，tuichudameizhongguopinpaihuajuan，weixiaofeizhetigonggengduogouwuxuanze。
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