8yue17ri，guojiayaojianjufabule《huazhuangpinwangluojingyingjianduguanlibanfa》yijiangao，shiyongyujingneicongshihuazhuangpinwangluojingying、tigonghuazhuangpindianzishangwupingtaifuwujiqijianduguanli。
yijiangaogulijianlishimingdengji、richangjiancha、weifaxingweizhizhijibaogao、tousujubaochulidenghuazhuangpinzhilianganquanguanlizhidu；bingyaoqiujingyingzhejianlibingzhixingjinhuochayanjiluzhidu，zaiqijingyinghuodongzhuyemianquanmian、zhenshi、zhunque、qingxi、jishipiluyuzhucehuozhebeianziliaoyizhidehuazhuangpinbiaoqiandengxinxi。
国家市监局发布盲盒经营活动规范指引
8yue16ri，guojiashijianjufabu《manghejingyinghuodongguifanzhiyin(shixing)(zhengqiuyijiangao)》，duiyimanghedeshangpinfanwei、chouquguize、shangpinfenbu、shangpintoufangshuliang、yinzangkuanchouqugailv、shangpinjiazhidengfangmianzuochuleguifan。
tongshi，zhengqiuyijiangaomingquetichuteshuhuazhuangpinbudeyimanghexingshixiaoshou。
《浦东新区化妆品产业创新发展若干规定》正式实施
jinri，《pudongxinquhuazhuangpinchanyechuangxinfazhanruoganguiding》zhengshishishi。《pudongguiding》mingque：shanghaishihuazhuangpinbeianren、jingneizerenrenzaimanzuxiangguantiaojianhou，kezaipudongxinqushelidejingyingchangsuo，xianchangduiqibeiandeputonghuazhuangpintigongbaozhuang、fenzhuangfuwu。
xuyaozhuyideshi《pudongguiding》shiyongyuputonghuazhuangpin，qiezaibeianrenguishudidengtiaojianshangyecunzaiyixiliexianzhi。
深圳拟取消约1.6万化妆品备案
jinri，shenzhenshijianjufabuguanyuniquxiaohuazhuangpinyuanbeianpingtaiwurenrenlingdebeianchanpindetonggao，qingdanzhongbaohanyue1.6wanbeianchanpin，baohanrushuang、jinghua、mianmo、xifashuidengduopinleichanpin。
muqianchuyugongshiqi，zhi2022nian8yue23rijiezhi，ruweishoudaoyiyi，huojingshenheyiyiweibeicainade，jiangduishangshuhuazhuangpinquxiaobeian。
jinri，oulaiyayanfahechuangxinzhongxintuichuleyizhongnongsuoxingboseyinyuanliao——boseyinpro，bingshoucigongkailedujiapeifangjishu—shuangshentouweibengjishu，keyiyouxiaojiejuehangaonongduboseyinyuanliaotianjiadepeifangwendingxing，bingdazaoquanxindefugantiyan。
水羊旗下美妆集合店品牌「水羊堂」或将于10月开业
jinri，shuiyanggufenqixiameizhuangjihedianpinpai“shuiyangtang”zhengshizaizhangshaguojinzhongxinbaishengmeizhuangquweidang，yujizai2022nian10yuekaiye。
shuiyangtangshishuiyanggufenjinnianzuizhongyaodexiangmuzhiyi，dianneichuleshuiyangjituanqixiadeziyoupinpai（ruyunifangdeng），haixiaoshoujifanxi、luoyiweidengshechipinpaidemeizhuangchanpin，ershuiyanggufendailideludeqing、chengyeyishengdengpinpaihuoyejiangchuxianzaidiannei。
Prada 美妆业务即将开启
zuijin，yidalishechipinjituan prada zai instagram shangxinkaitongleyigedulizhanghao @pradabeauty，zheihuoxuyushizheqimeizhuangyewujijiangzhengshiqimu。
gaizhanghaogongfabule6piantiezi，bingxuanbupradajiangtuichuyikuanmingwei paradoxe dexiangshui，youaima·wotesendanrendaiyanren。
LV集团旗下梵诗柯香正式进入中国市场
lvmhjituanqixiagaodingxiangfenpinpaifanshikexiangjinrixuanbuzhengshijinruzhongguoshichang，shoudianruzhunanjingdejiguangchangyijitianmaopinpaiqijiandian。
fanshikexiangchengliyu2009nian，2017nianbeilvmhjituanshougou，muqianzaizhongguodaluxiaoshoudechanpinxiliebaokuoxiangfen17kuan、jiajuxiangfenhelvxingbianxiesangepinlei。
IBIM进军中国彩妆市场
jinri，caizhuangpinpaiibimxuanbuzhengshiruzhuzhongguozuidadianshangpingtaitianmaoquanqiuguojipinpaiguan，bingkaisheleibimhaiwaiqijiandian，jinjunzhongguocaizhuangshichang。
ibimzhuyaozhendui17sui~24suidenianqingxiaofeizhe，bingyu2021niantuichule19kuancaizhuangchanpin，shenshouguangdaxiaofeizhexiai。
玩美移动虚拟眼镜试戴服务上线微信小程序
wanmeiyidong3dyanjingarxunishidaifuwujinriyituozhanzhiweixinxiaochengxu，jiezhuagilefacezhuanlizhuizongjishu，tongguowanruzhenshideshidaitiyan，weiyanjingpinpaisiyuyingxiaotigongyouqude、gaohudongdeshuzihuafuwu。
丝芙兰虚拟品牌「SEPHORiA」即将回归
zuijin，sifulanxuanbuqixunipinpaisephoriajijianghuigui。
sephoriashiyigemianfeide“hudongmeirongwu”pingtai，neibushezhiyouduogefangjiankegongtansuo，baohanlelaizisifulanyixiezuishouhuanyingpinpai、kolhetebiejiabindedujianeirong。
日化企业洛娃集团宣告破产
8yue12ri，rihuaqiyeluowakejishiyejituanyouxiangongsizhongzhengshibai，xuangaopochan。
luowajituanchengliyu1995nian，qixiayewujirihua、shipin、lvyoudichansandachanye。muqiantianmao“luowaqijiandian”rengzhengchangyunying，chanpinbaohangeleiyiwuxihu、jiatingqingjiedengleibie。
多个品牌官宣代言人
▶mac meikeguanxuanpinpaidaiyanrenwangjiaer
▶aussiedaishuguanxuanpinpaidashichunxia
▶aolunnasuguanxuanpinpaidashicengli
▶yuemuzhiyuanguanxuanshouxizhiyudashiayunga
▶qianbiguanxuanwuwenjianzhengguanliuyan
▶yashilandaiguanxuanhufudashihuxianxu、wenqi
母婴功效护肤品牌咿儿润完成天使轮融资
muyinggongxiaohufupinpai「yierrun dr.skimo」jinqiyiwanchengtianshilunrongzi，benlunzijinjiangzhuyaoyongyujiaqiangyingxiaoduandetoufang。
「yierrun」chuangliyu2018nian，zhuyaomianxiangmuyingrenqunyanfagongxiaohufuchanpin，chuzaitianmao、jingdongdengdianshangpingtaiyoushouzhiwai，haifugailechaoguo200jiayiyuanqudaoyijijin1000jiamuyingmendian。
jinri，xiaohongshushutiaoguizejinxinglequanmiandiaozheng，zhuyaojizhongzaiyixia3fangmian：
- 开放个人专业号营销笔记投放薯条；
- 内容加热需要达到三个条件均可以对优质笔记进行扶持；
- 营销模式改动，操作流程、推广设置和推广审核都有不同程度的优化。
拼多多预计9月上线跨境电商平台
pinduoduojinqizhengzaichoubeikuajingdianshangpingtai，yingyongyujizai 9 yuezhongxunshangxian。
qidiyizhanshimeiguo，moshijiangxiaofangzhongguozuidakuajingdianshangdulizhan shein，zhengzaiquanpinleizhaoshang。zheishipinduoduomuqianzuizhongyaodezhanlvexiangmuzhiyi。
视频号正式上线小任务
jinri，shipinhaoxiaorenwuzhengshishangxian！tashiyigechuangzuozhelingquyouchangchuangzuorenwudepingtairukou。manzutiaojiandechuangzuozhekezaicipingtaishangcanyuguanggaozhufabudegeshirenwu，anzhaoyaoqiufabiaoshipin，binggenjushipinxiaoguojiesuanhehuodexianjinshouyi。
muqianxiaorenwubeiyeneikanzuoshishipinhaoneichuangzuozheneirongbianxiandezhongyaotujing，yejiangjipinpaishangjiadeyingxiaodailaixindejiazhihexiangxiangkongjian。
视频号直播间接入微信客服
weixinshipinhaoriqianyoujiashenleyuqiyeweixinde“bangding”guanxi，zaizhibojianshangpinliebiao、shangpinchuchuangketongshijieruweixinkefu，shipinhaozhuyede「sixin」yeshengjiwei「kefu」le。
zheiyiweizheyonghukandaoganxingqudeshangpinhefuwushi，keyizaizhibojianzhijiezixunkefu。
