药监局发布《化妆品网络经营监督管理办法》

4yue4ri，guojiayaojianjufabule《huazhuangpinwangluojingyingjianduguanlibanfa》，zi2023nian9yue1riqishixing。《guanlibanfa》fenweizongze、huazhuangpindianzishangwupingtaijingyingzheguanli、pingtaineihuazhuangpinjingyingzheguanlihejianduguanlisizhang。

zhidezhuyideshi，zaidianzishangwupingtaijingyingzheguanlifangmian，《guanlibanfa》qiangdiaopingtaijingyingzheyingdangshezhihuazhuangpinzhilianganquanguanlijigou，huozhepeibeizhuan、jianzhizhilianganquanguanlirenyuan，bingzuzhikaizhanpingtaineihuazhuangpinjingyingzhederichangjiancha。

国内首个AI测肤数据分析法团体标准发布

jinri，shanghaijiahualianheshanghairiyonghuaxuepinxingyexiehuijiduogexingyezhuanjia，gongtongfabuleguoneishougerengongzhineng（ai）cefushujufenxifatuantibiaozhun。

zheifenbiaozhunhangaile8dajifuweidu，fenbiecongzhouwen、doudou、fuse、maokong、yandai、heiyanquan、fuzhi、mingandudengfangmian，jianlilefulingjiance、dingyidebiaozhun，yijishujucaiji、tuxiangbiaozhuhejianyanpinggudengfangmian。zheijiangyinlingzhongguorengongzhinengaikejifunengmeizhuangjishudefazhanfangxiang。

广州市监局：这五类产品不再作为特殊化妆品

4yue3ri，guangzhoushijianjufabule《putonghuazhuangpinbeianwenda（sanshiwu）》，duiteshuhuazhuangpinzhongxinjinxinglejieding。

其中染发、烫发、祛斑美白、防晒、防脱发的化妆品及宣称新功效的化妆品为特殊化妆品，而育发、脱毛、美乳、健美、除臭zheiwuleichanpinjiangbuzaizuoweiteshuhuazhuangpinguanli，huianzhaobutongdebiaozhundiaozhengzhiputonghuazhuangpinhuoyaopin。

国内首个《皮肤微生态调节型化妆品功效评价》发布

3yue31ri，《pifuweishengtaidiaojiexinghuazhuangpingongxiaopingjia》tuantibiaozhunzhengshifabushishi。gaituantibiaozhunyoushiweiguohuayiliaokejiyanjiuyuanqiantouzuzhi，youhangzhoutaimei、guangdongwanmei、hanfangyixue、jialanjituan、huaxishengwudengqiyecanyuqicao。

zheishiguoneishougepifuweishengtaidiaojiexinghuazhuangpinlingyufabushishidetuantibiaozhun，duiyupifuweishengtaidiaojiexinghuazhuangpindegongxiaopingjiazhidao、guifanhexiediaodengtigonglezhongyaodebiaozhunyijuyuzhicheng。

多个美妆品牌下架张继科相关内容

jinri，youguanzhangjikejieqianqianzhaijichuanboyinsishipindechuanwenzaiwangluoshangyinfareyi，erduojiazhangjikecengdaiyandepinpaiyishanchuxiangguanweibo。

zhangjikecengyushufujia、runbaiyan、xiangyibencaoyijiniweiyadengduogemeizhuangpinpaiyouguodaiyanhezuo，muqian，zheixiepinpaifangweiboyijiansuobudaorenhegenzhangjikeyouguandeneirong。

强生因爽身粉致癌风波需支付612亿赔款

jinri，meiguoqiangshenggongsibiaoshi：jihuazaiweilai25nianneizhifu89yimeiyuan（yueherenminbi612yiyuan）peikuan，yijinxingqiyingershuangshenfenjiqitahanyouhuashifenchanpinshexianzhiaidexiangguansuopei。muqian，xiangguanhejiefanganyihuodechaoguo6wanmingsuopeizhechengnuozhichi。

danqiangshenggongsirengranfourenyouguanqihanyouhuashifenchanpinzhiaidezhikong，duiyuqihanyouhuashifenchanpindeanquanxingdelichangyemeiyougaibian。

欧莱雅澳新分公司与P2C服务平台达成合作

jinri，p2cfuwupingtaiproductsupxuanbuyuoulaiyaaodaliyajixinxilangongsidachenghezuo，bangzhuoulaiyaxiangxiaofeizhetigongfengfu、zhunquedechanpinxinxi，yitigaoqiyunyingnengli。

gaijucuojiangshioulaiyaaoxinfengongsihuodegengduodequdaojiechugengduodexiaofeizhe，congerjiasuqijinjunyataishichangdejincheng。

吉列旗下脱毛品牌Venus推出护肤系列

jinri，jilieqixianvxingtuomaohulipinpaivenustuichuleshougehufuxilie，qichanpinbaokuoqingjieshuang、tuomaodaohebushuijinghuayedeng，zhizaijianshaotuomaoqianhoudejifubushi，jiaqiangbaoshishuhuan。cicihufuxiliedetuichuyeshijilieshoucishezufeitidaoxingyelingyu。

Arcaea推出首款用于止汗露的生物成分

jinri，meiguoshengwugongsiarcaeaxuanbutuichushoukuanyongyuzhihanludeshengwuchengfenscentarc。gaichengfenzhuyaozhenduitedingdeyexiaweishengwu，nenggouxuanzexingdifangzhiyiweichanshengerbuhuishanghaiyouyixijun，yebuhuicijiyexiahuozhedusaimaokong。

scentarcdechuxianbujinnenggourangpeifangshitiaotuochuchuantongpeifang，yegengnengmanzujinnianlaixiaofeizheduizhihanluanquanxingheyouxiaoxingdeqiwang。

H&M首家美妆店将于五月开业

jinri，h&mguanxuanqishoujiameizhuangdianjiangyu2023nian5yue4rizainuoweikaiye，dierjiadianyejiangyu5yuedikaiye，yujitigongh&m beauty、huda beautydeng80duogepinpaimeizhuangchanpin。

mendiandemianjiyuewei 300 pingfangmi，shejigainianjiehelejiubaheshuiliaozhongxindefengge，jiangweixiaofeizhetigongjianjujiankanghuliheshejiaodechangjingtiyan。

多个品牌官宣代言人

▶fulifangsiguanxuanpinpaijingyandaiyanrenzhangjingyi、pinpaidashizhouyiran

▶kerunguanxuanpinpaidashishenyue

▶yamengguanxuanpinpaizhiyouwangchuran

▶lishiguanxuanmuyuxiliepinpaidashizhouye

▶jinfangguanxuanpinpaidashiwangziwen

▶jimengguanxuanquanqiudaiyanrenzhoudongyu

欧莱雅签署协议确认收购Aesop伊索

4yue4ri，natura &coxuanbu：oulaiyajiangyi25.25yimeiyuan（yueherenminbi173.64yi）deguzhishougouaesopyisuo。jiaoyiyujizai2023niandisanjiduwancheng，zhihouaesopjiangjiaruoulaiyagaodanghuazhuangpinbumen。

aesopchengliyu1987nian，bingyu2012 nianbeinatura & coyi6800wanaoyuanxianjinshougoule65%deguquan。muqian，aesopzaiquanqiuyou 400 gexiaoshoudian。

Morphe母公司与债主达成收购协议

meizhuangpinpaimorphedemugongsiforma brandsjinriyuzhaiquanrendachengxieyi，jiangyi6.9yimeiyuan（yueherenminbi47.50yi）dezhaiwujianmianhuanqushougou。

forma brandsqianshenweimorphe holdings，yihuazhuangshuaqijia，chanpinyinpingjiaershouhuanying。qixiademeizhuangpinpaiyoumorphe、bad habit、lipstick queendeng。qizhongmorphejiaoweizhiming，chanpinxianzhuyaobaokuoyanyingpan、saihong、xiurong、gaoguang、yanxianbi、kouhongdeng。

致力打造1公里美容圈的六个喵完成天使轮融资

jinri，meironghufufunengpinpai——liugemiaowanchengle1000wanrenminbitianshilunrongzi，touhouguzhi2yi。

liugemiaozhuyaoyixianshangappjiaxianxiamendianmoshi，dazao“1gonglimeirongquan”。qixianxiacaiyongle“huiyuanzhi”，“yuefuzhi”、“zhinenghua”、“quanchengwutuixiao”demeiyemendianmoshi，muqianyijianliqidaoshipeixuntixi、xiangmuyanfatixi、xuanzhishejitixi、caigougongyingtixi、chanpinjishufenxitixideng。

小红书公布2023美妆消费十大趋势

jinri，xiaohongshufabule2023nianmeizhuangxiaofeishidaqushi，yonghuduimeizhuangchanpinderenzhizhengzaichixushengji。tamenbuzaizhizheyudangechengfendeyouxiaoxing，ershicongzishenchufa，zhaodaozuishihezijideneiyikuanchanpin。

tongshi，2023niannianqingrenhufulinianbuduanshengji，jichengfendanghou，peifangdangzhengzaidengchang。qizhong，“vc+ve”、“shihuangchun+shengtai”、“achun+vc”zaixiaohongshuzhanneibijizongpuguangtongbizengjia100%，yonghuduijingxihuahufudexuqiuzaibuduanjinjie。

天猫官宣「81天百亿新品计划」

jinri，zai2023zhongguoxinpinxiaofeishengdianshang，tianmaolianheoulaiya、weinuona、xiaomi、leishe、lining、jiaoxiadengpinpai，gongtongkaiqile“81tianbaiyixinpinjihua”：zi3yue31rikaishi，dao6yue18ri，zaibudao3geyueshijianligongtongdazao100yiguimodexinpin。

淘宝爱上海测试99特卖频道

jinri，taobaozaiqiappaishanghaiceshishangxianle99temaipindao。99temaipindaozaiaishanghaideweizhiyutaobaozhibobinglie，rukouchubiaoyou“bianyi”deziyan，tuchuqiangdiaolexingjiabihequanchangbaoyou。muqian，taobaozhimianxiangbufenyonghuceshi。

99temaipindaoneideshangpinyichanyedaigongchangshangpinweizhu，fugaixiaobaihuo、riyongpin、shipin、huahui、lvzhidengduogepinlei，shoupishangxiandeshangpinshuliangzai“shuwankuan”guimo。

小红书聚光平台上线视频流广告

jinri，xiaohongshujuguangpingtaiquanliangshangxianleshipinliuguanggao。shipinliushijuguangpingtaixinzengdeguanggaoleixing，keyiyongyumanzuguanggaozhujinxingpinpaichanpinzhongcao。

gaiguanggaoleixingyouyixia3dianzhideguanzhu：

抖音更新升级机构绑定达人规则

jinri，douyingengxinshengjilejigoubangdingdarenguize。jutibiaoxianwei：

视频号内测创作分成计划

4yue6ri，shipinhaofabuquanxinchuangzuofenchengjihua。youxiaoguanzhurenshuzai100jiyishang、fuheneirongguifandeyouzhiyuanchuangzuozhekeshenqingjiaru，zaiyuanchuangshipinpinglunqutongguozhanshiguanggaoneirong，huoquguanggaoshouru。

chuangzuofenchengjihuaguliyouzhi、yuanchuangshipinneirong，duichuangzuoneirongzhutiwuewaiyaoqiu。canyufenchengjihuayebuhuiyingxiangshipinliuliang。

卡戴珊为九岁女儿注册美妆品类商标

今年3月，卡戴珊以9岁女儿诺斯·韦斯特的名字注册了多个商标。第一个商标聚焦化妆和护肤品，baokuopifujinghuaye、shentiru、muyulu、paopaoyu、shuangshenfen、huazhuangpin、xiangshuihehufachanpin。

diergeshangbiaozezhudawanjushichang，disangeshangbiaoshiguanggaofuwu，disigeshangbiaozeshi“tongguoquanqiujisuanjiwangluozaiyuleheliuxingwenhualingyutigongxinxi”。