一周热点：药监局：不建议儿童使用防晒喷雾；强脉冲、射频类仪器将纳入医疗器械管控；娇韵诗购地发展「从田间到肌肤」模式| 美妆风向标

资讯8个月前发布蛋挞

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一周热点：药监局：不建议儿童使用防晒喷雾；强脉冲、射频类仪器将纳入医疗器械管控；娇韵诗购地发展「从田间到肌肤」模式| 美妆风向标

KEV美妆圈【美妆风向标】版块，每周为你精选整理美妆行业相关资讯，涵盖美妆行业新闻、品牌动态等。资讯不用多，一篇就足够。

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国家药监局：不建议儿童使用防晒喷雾

4yue15ri，guojiayaojianjufabule《anquanshiyongfangshai“penwu”huazhuangpin》dekepuneirong。wenzhongtidao：fangshai“penwu”debudangshiyongzhuyaoyouliangfangmiandefengxian，yishixirufengxian，ershiyiranyibaofengxian。

zaishiyongfangshai“penwu”huazhuangpin，youqishihanyoutuijinjideqiwujixingfangshai，yaozhuyiyixia3dian：1）yaojinliangbimianxiru“penwu”；2）zhuyijiangfangshai“penwu”cunfangzaiyinliangganzaotongfenghuanjingzhong，bimianyangguangzhishai；3）bimianzaishangkou、hongzhonghuoshizhendengpifuyouyichangdebuweishiyongfangshai“penwu”。

同时，根据《儿童化妆品技术指导原则》，不建议儿童使用防晒“喷雾”化妆品，youqishixiaonianlingertong、guomintizhiertong。

欧盟议会通过「污染者付费」立法

jinri，oumengyihuitoupiaotongguoleyixiangfaan，yaoqiuhuazhuangpinhezhiyaoxingyeweiqingjiefeishuichengdancaizhengzeren。ruguozheixiangguidingdedaochengyuanguodepizhun，neimeyishangliangdaxingyejiangxuyaochengdanqingjiefeishuisuoxuewaitouzide80%。

faguoyanjiujigoutigongdeshujuxianshi：shuichulizhanzhongyueyou14%deweiwuranwulaizihuazhuangpin，59%laizizhiyaoxingye。yinci，oumengweiyuanhuirenwei，zheixiexingyeyinggaichengdanyidingdeqinglichengben。

上海药监局通告15批次不符合规定化妆品

4yue12ri，shanghaiyaojianjufabutonggaocheng：zai2024niandi1qihuazhuangpinjianduchoujianzhong，gongyou15picichanpinbufuheguiding，baohanxifaru、mianmo、gelishuangdengduogepinlei。

muqian，shanghaishiyaojianjuyiyaoqiubeichouyangdanweisuozaidishichangjianguanbumenzelingyouguanhuazhuangpinjingyingzhelijitingzhijingyingshejidechanpin，duifaxiandeweifaxingwei，yifayuyichachu。

国内首个LED美容仪性能测评团标发布

jinri，jingzhongguoxiaofeipinzhilianganquancujinhuishenpi，《jiayongmeirongyiqixingnengyaoqiujiceshifangfa di4bufen：guangfushemeirongyi》tuantibiaozhunzhengshifabu。

gaituanbiaozhunguidingleguangfushepifumeirongyixingnengpingjiadeshuyu、jishuyaoqiu、shiyanfangfahebiaozhishuoming、baozhuang、yunshu、zhucunyaoqiu，bingduiguangfushepifumeirongyideshiyonggongnengpingjia、xingneng（bozhang、fuzhaodudeng）zhibiaopingjiadengfangmiantichuyaoqiu。

zheishiguoneiguangliaomeirongyixingnengcepinglingyudeshougetuantibiaozhun，tianbuleyeneiduiledmeirongyichanpinxingnengpingjiabiaozhundekongbai。

江西省药监局发布2024年化妆品备案重要提示

4yue16ri，jiangxishengyaojianjufabuleguanyu2024nianhuazhuangpinbeianzhengceshishizhongyaoshijianjiediandetishi。wenzhangzhichu：zi2024nian1yue1ri qi，shenbaohuazhuangpinbixutijiaoquanbuyuanliaoanquanxinxi，tongshi，beianrenyingyumeinian1yue1rizhi3yue31riqijian，tongguohuazhuangpin（yagao）xinxifuwupingtaitijiaobeianshijianmanyinianputonghuazhuangpindeniandubaogao。

nianbaozhuyaoneirongbaokuoduichanpindeshengchan、jinkougaikuangjitingchanqingkuang、chanpinfuhefagui、qiangzhixingguojiabiaozhunhejishuguifandezichaqingkuang。yuqiweibaojiangyizhaofaguizelingzhenggai，weizaiguidingqixianzhenggaide，jiangquxiaoxiangguanchanpinbeian。

莹特丽两款新原料完成备案

jinri，yingteligufengongside“shuang-(benjioudanjiabenanshuang-(sanyiyangjiguibingjianjijiaxianjipeg-5/ppg-5yichun)feng”he“jiajibenbingsaizuooudanjiabenanshuang-（sanyiyangjiguibingjianjijiaxianjipeg-5/ppg-5yichun）”wanchengbeian。

2024nian，yingteliyizaiguojiayaojianjuwanchengle4kuanhuazhuangpinxinyuanliaodebeian，xiangguanjishuyaoqiudouzanweigongbu。

长城汽车申请美妆相关专利

jinri，guojiazhishichanquanjudegonggaoxianshi：zhangchengqichegufenyouxiangongsishenqingleyixiangmingwei“yizhongzhuangrongtuijianfangfa、zhuangzhi、dianzishebeijikeducunchujiezhi“dezhuanli，gongkaihaoweicn117891970a，shenqingriqiwei2023nian12yue。

gaizhuanlizhongdefangfakeyizaimanzuzhuangrongjiaochengshipindetuijiantiaojiandeqingkuangxia，huoquyonghudangqianyongyoudehuazhuangwupin，bingyuxianpinggudedaodeyonghudehuazhuangshuipingpingfen，shidetuijiandezhuangrongshipingengjiafuheyonghudehuazhuangshuiping。

Evonik赢创成立全新天然活性成分部门

jinri，deguotezhonghuagongjutouevonikyingchuangxuanbuchengliquanxinyewubumen，jinjunzhiwuhetianranhuoxingyuanliaolingyu。gaibumenmingmingweiyingchuangzhiwuyutianranhuoxingchengfenyewubu，lishuyuyingchuangdeshengmingkexuebumen，shijinnianlaiyingchuangzaishengwujishulingyujinxingshucishougouzhihoudeyouyijucuo。

雅诗兰黛与莹特丽签署彩妆粉类生产协议

benyuechu，yingteligufengongsixuanbuyuyashilandaiqianshufenleicaizhuangshengchanxinshangyexieyi，yashilandaigongsijiangqizaimeiguojingneishengchanhuazhuangpinfenmodedabufendingdanzhuanjiaojiyingtelimeiguofengongsi。zheixiangxieyijinyibujiaqiangleerzhedezhanlvehezuohuobanguanxi。

娇韵诗购地发展「从田间到肌肤」模式

jinri，jiaoyunshijihuagoumaifaguoshengkelunbeijiuzhuang，jinerfazhan「congtianjiandaojifu」demoshi。juxi，jiuzhuangmianji115gongqing，jiangchengweianzhaozaishengnongyebiaozhunshengchanhejiagongzhiwudechangdi，yijiyanjiuxinzhiwupinzhongdeshiyanshi。

diyicizhongzhihuizai2024nianqiujijinxing，yujizhongzhi50zhongshumuhezhiwu，baokuomugua、xingren、xunyicaoheningmengdeng。zheikuaidiyouwangchengweijiaoyunshipeifangzhongshiyongdeyoujiyuanliaodezhuyaogongyingdizhiyi，yishixianyuancailiaodekezhuisuxinghepeifangdebuduanchuangxin。

定制护发品牌Prose推出AI平台Singular

niuyuedingzhihufapinpaiprosejinqituichuleduandaoduanderengongzhinengpingtaisingular。juxi，singularyousigejichengbufenzucheng：singular id（fenxiheshoujixiaofeizhedexihaohemubiao）、singular ai labs（jiangshujuzhuanhuaweigexinghuapeifanghechengxu）、singular commerce（zhichiqianduanhehouduancaozuo）hesingular lines（shengchanhejiaofudingzhichanpin）。

gaipingtaiyituo1500duowanzhongkenengdehufuchengfenpeifang，keyituidongchanpindegexinghuasheji，bingnengzuodaoanxushengchan，jianshaolangfei，tuidongmeirongxingyeshixiankechixuyunying。

多个品牌官宣代言人

点击图片了解更多代言人资讯

薇诺娜联合创始人因涉嫌带走公司核心数据被逮捕

jinri，shanghairendazaiguanwangxuanbuleduishanghaishidishiliujierendadaibiaodongjunzicaiquxingshijuliucuoshidejueding。juxi，weinuonazaiyunnanfayuanduidongjunzitiqixingju，yuanyinshidongjunzizuoweiweinuonadeqianhexingaoguan，zailizhibudaoyiniandeshijianneijiuruzhilejingpinpibao，shexiandaizougongsidehexinshuju。

dongjunzichushengyu1981nian，2012nian10yuejiarubeitaini，2013nian7yuezhi2014nian6yuerenbeitainifuzongjingli，2014nian6yuezhi2023nian2yuerenbeitainidongshi、fuzongjingli，zhuyaofuzeweinuonadepinpaiyunying。

化妆品宣称「止痒」功效的合法性引发争议

jinqi，zhongguocaipanwenshuwangfabudeyizexingzhengpanjueshuxianshi：yangmoumouzhuanggaojingdongziyingxiaoshoudehaifeisixifashuiweijiahuo、chanpinxuanchengde“zhiyang”shuyuhuazhuangpinxingongxiaoyingdangjinxingzhucedengwenti，junbeibeijingshidisizhongjirenminfayuanyuyibohui。

fayuandeyishenyuershenjunrenwei：“zhiyang”bingbushuyuxindehuazhuangpingongxiao，yincibuxuyaoanteshuhuazhuangpinjinxingzhuce”，erqiesheanshangpindegongxiaoxuanchengyouchongfenyiju，haifeisiketigong《haifeisiquxiezhiyanglinchuangshiyanshuoming》，suoyixiangqingyezhanshidezhiyanggongxiaojuyouzhenshixing。

欧舒丹在网站隐私侵权诉讼中获胜

jinri，oushudanzaiyichangguanyuwangzhanyinsiqinquandesusongzhonghuosheng。zheiqifalvsusongyoulvshishiwusuozimmerman reeddaibiao3144mingkehufaqi，tamenshengchengoushudandewangzhangenzonggongjuqinfanlexiaofeizheyinsi，yuposhioushudandachenghejie。

4月12日，美国地区法官珀西·安德森驳回了上述诉讼请求，安德森法官裁定：欧舒丹作为护肤品pai，jinjiyukehufangwenqiwangzhandeshishi，bushouzhongcaixieyideyueshu，erzimmerman reeddemudesihushixianghuodegaoedehejiejin。

OUT OF OFFICE因运营失误产生大量0.1元与0元订单

4yue17ri，out of officezaixiaohongshufabuleyifengdaoqianxin：2024nian4yue15ri，youyuyunyingshiwu，dianpuneishangpin“shuangtouxiandiaojinghuachunyou”chanshengledaliang0.01yuanhe0yuandingdan，yijingchaoguolekucunzongliang，daozhibufendingdanwufaanshifahuo。

weibaozhangxiaofeizhequanyi，out of officejuedingjinkuaixiangxiaofeizhejichushangpin，duiyuwufaanshifahuodedingdan，kefujianghuiyuxiaofeizhelianxi，bingjichulingyikuanzhengjiashangpin，daikucunbuzuhou，zaijichuyuanlaidingdanneideshangpin。

SK-II回应撤柜传闻

zhenduipinpaichejuchuanwen，sk-iijinqihuiyingcheng：“pinfancheju ”、“quanguofanweicheju”、“jinqicheju1/3”shuofajunshubushixinxi。

sk-iizhichu：“zhongguoyizhishisk-iifeichangzhongyaodeshichang，sk-iizhiliyuweixiaofeizhetigongzhuoyuedechanpinjixiaofeizhetiyan。jinsannianlai，sk-iidejutaifugaiqingkuangwending。weilai，sk-iihuidingqigengxinmendianyuzhuanjudebuju，weixiaofeizhetigonggenggaoji、gengzhuoyuedehufulingshoutiyan。”

「Thurman猫一杯」多平台账号被封

jinri，qianwanfensishipinbozhu“thurmanmaoyibei”zaiduopingtaibeifengzhanghao，shishejinnian2yuedeyizeguanyu“zaibalishidaoxiaoxueshengqinlangdiushizuoyeben”deshipin。

2yue15ri，maoyibeizaishipinzhongchengyaojiangjiandaodezuoyebendaihuiguojiaojiqinlangxiaopengyou，yinfawangyoureyi。raner，jingguohangzhoushigonganjuxihuqufenjudiaocha，meiyoufuhexiangguanqinlangxiaoxueshengchujingdeqingkuang，zheitiaoshipinshexianwangluozaoyao，yingxiangshifenelie。

德国百货连锁Galeria Karstadt Kaufhof即将变更所有权

jinri，deguobaihuoliansuogaleria karstadt kaufhofxuanbujijiangbiangengsuoyouquan，mudeshizaichixudecaiwukunjingzhongzhongzhenliansuodian，jutidecaiwuxijiezanweipilu。

juxi，galeria karstadt kaufhofjiangbaoliuxianyou92jiamendianzhongde70duojia，yijinkenengbaocundabufengongzuogangwei。jinguanmianlinjingjiyali，dangongsidezhanlvezhongdianrengshizengzhanghewending。

福莱明生物获数千万天使轮融资

4yue12ri，fulaimingshengwuxuanbuyujinghuzibenzaiguangdongyibaoyaoyeqianshushuqianwanyuantianshiluntourongzizhanlvexieyi，zijinjiangzhuyaoyongyuzhongzurenyuanhuajiaoyuandanbai、zhongzuleijiaoyuandanbaishengwucailiaoheyimeichanpinguanxiandekaifa。

guangxifulaimingshengwuzhiyaoyouxiangongsichengliyu2017nian，gongsizhuanzhuyuzhongzudanbaizaichuangshangxiuhu、shengzhijiankang、meiyankangshuaidenglingyudeyingyong，qixiameirongchanpinbaokuokangshuaimeiyanyuanye、fulaimingixingjiaoyuandanbaiyuanyedeng。

Give Back Beauty收购INCC Parfums

give back beautyjinqishougouleincc parfums，jiangjieguanzheijiadeguoqichezhizaoshangdexiangshuixiliechanpindeshengchan、yingxiaoyuquanqiufenxiao。

give back beautydechuangshirenbiaoshi：“womenhengaoxingjianginccnarupinpai，yinweitadehexinjiazhiguanheshehuizerenyuwomengongsidejiazhiguanfeichangyizhi。”

天猫国际将强脉冲光及射频治疗仪纳入医疗器械管控

4yue16ri，tianmaoguojifabule《tianmaoguojiqiangmaichongguangzhiliaoyijishepinzhiliaoyileishangpinjijiangnaruyiliaoqixieguankongtongzhi》，xuanbu“qiangmaichongleituomaoyi”ji“shepinleipifumeirongyi”xufenbiefabuzai“yiliaoqixie-tuomaoyiqi”he“yiliaoqixie-duogongnengpifumeirongyi”leimuxia。

2024nian5yue1riqi，tianmaoguojijiangduibufuhezizhiyaoqiudeqiangmaichongleituomaoyi、shepinmeirongyi、shepinzhiliaoyishangpinjinxingxiajiadengchuli。

微信视频号推出美妆个护直播激励活动

weixinshipinhaojinqijiangkaizhan“yueyanji-xiarimeijiqihang”huodong，jilipinpai、shangjiahedarencanyushipinhaozhibodaihuo，leijichengjiaoshujudadaoduiyingmubiaomenjianjishipinhaodianpupingfenyaoqiudezhubo，jikehuodeliuliangjili。

TikTok开发虚拟网红助力品牌商直播带货

tiktokjinqizhengzaikaifa“xuniwanghong”，rangqitongguoyingyongchengxuzhongdeshipinhezhibodaibiaopinpaifangxiaoshouchanpin。douyinmuqianyijingyongyouleyixiliedapaidexuniwanghong，pingtaiyezaishitanxifangyonghunengfoujieshouzheixieshuzijiaose。

快手上线达人直播带货合作计划「达播星计划」

jinri，kuaishouzhengshituichuniandudarenzhibodaihuohezuojihua“daboxingjihua”，chengyaoduoweiyouzhizhibodaren，yuguanfangxiangmukaizhanhezuo，weipinpaijinxingzhibodaihuo，congerbangzhupinpaishixiangmvdejinjietupo。

阿里妈妈宣布三项产品能力升级

jinri，alimamazai「chaojifuliji」zhutizhibozhong，guanxuansanxiangchanpintesenenglishengji：

1）上新「视频智选」nengli，xitongjiangzidongweishangjiazeyoutoufangduanshipin；

2）上新「内容破圈人群」nengli，xitongjiangzaishangpinlijienenglidejichushang，shixianneironghexingqurenqundejingzhunpipei，tishengduanshipinpoquannengli；

3）上新「种草人群追投」nengli，shangjiakaiqigaigongnenghou，xitongjiangzidongshibiedangqianjihuazhongcaoweizhuanhuarenqun，binghuabobufenyusuan，duizheibufenrenqunzuozhenduixingzhuitou，tishengzhuanhualv。

*yishangtupianlaiyuanwangluo，qinquanshan