# pmpmguanxuanzhongwenming「pianpian」；
# polaiyatuichuquanxinxihupinpai「jingshi」；
# jiaoyunshituichushoukuanaikefujiqiren；
# yingguochaomokate mossjiangshoucituichucaizhuangchanpin；
# kesimeishijiyuaituichukaichuangxingcaizhuangxitong；
# wenxianyinhetongdaoqiguanbixianxiashoudian；
# xinxuanguanfangyinxinbabuliangyanlunxiangkuaishouzhiqian；
# leihanakaiqiguoneishoubo；
# 「wanghongquanxing」beigedashejiaopingtaifengjin；
# 「nianzhongkuanghuanjie」618gepingtaishujugongbu；
# kuaishougengxin《xianzhijingyingzhimingmeizhuangpinpaiqingdan》；
# hanguozanhuanhaiwaiwanggoujinling
NYX天猫海外旗舰店闭店
jinri，oulaiyajituanqixiadedazhongcaizhuangpinpainyx professional makeupxuanbujiangguanbiqizaizhongguodetianmaohaiwaiqijiandian，dianpuyifabugonggao：jiangyu2024nian6yue21rilingdianjieshuyunying，bingtingzhijieshouxindedingdan。
gongkaiziliaoxianshi，nyxchengliyu1999nian，yinqigaoxingjiabi，haiyidubeichengweipingjiabande“mac”；gaipinpaizai2014nianbeioulaiyajituanshougou，2019nianbujuzhongguoshichang，kaisheleguanfanghaiwaiqijiandian。
PMPM官宣中文名「偏偏」
5月18日，新锐国货护肤品paipmpmzaichengli4zhounianzhiji，guanxuanlepinpaidezhongwenmingcheng——“pianpian”，pinpaiduanpian《pianpianshiwo》yesuizhishangxian，jiangduyoudewenhuarongrulepinpaigushizhizhong，biaodalejiandingziwo、bubeiwaijiedingyidepinpaixinzhi。
珀莱雅推出全新洗护品牌「惊时」
jinri，polaiyajituanfabuqixiaquanxinxihupinpai“jingshi”，zuoweipolaiyadiyigezhongbangtuichudegongxiaoxihupinpai，“jingshi”jujiaotoupiweishengtailingyu，xiwangzhenduibutongtoupiwentitigongyouxiaojiejuefangan。
muqian，pinpaishoufachanpinxian“kongyoupengsongxilie”yishangxiangedapingtaiqijiandian，gaixiliezhuanweinianqingyoutoudazao，zhudakongyouhepinghengtoupiweishengtai。
娇韵诗推出首款AI客服机器人
jiaoyunshijinqituichuleyikuankehufuwurengongzhinengjiqiren——clara。genjuguanfangjieshao，clarashigaoduanmeirongxingyeshoukuankehufuwurengongzhinengjiqiren，yonghukeyizaikehufuwubumenxiuxishishiyongclarajinxingzixun。
yuchuantongdejiqirenbutong，clarazhengheleziranyuyanjiaohu，keyiquebaogenghaodilijiehejiejuekehudeyaoqiu。clarahaiyouzhuyuyouhuakehufuwurenyuanbaitiandegongzuoshijian，shitamennenggoujiefangchulaichuligengfuzadezixun。
英国超模Kate Moss将首次推出彩妆产品
jinri，yingguochaomokate mossxuanbujiangshoucituichucaizhuangchanpin。gaixiliechanpinbaokuojiemaogao、yanying、saihonghechuncaideng，jieyi“kate moss”demingzijinxingxiaoshou。
juxi，kate mossyu2023nian12yueshenqinglegaixiliedeshangbiao，bingyujinnian3yuehuodepizhun。lingwai，gaipinpaihaikenengxiaoshouyanjinghewenju，dangengduoxijieshangweipilu。
科丝美诗基于AI推出开创性彩妆系统
5yue22ri，kesimeishixuanbukaifachulejiyurengongzhinengdezhinengsecaipipeiaixitong，gaixitongcaiyongshenduxuexijishu，kejiangrenyannengganzhidesuoyouyansezhuanhuanchengshuju，jinerlianghuasecaichayi。
xinderengongzhinengpeisexitongjiangshouxianyingyongyuyanyinghesaihongdengduisecaimingandechanpin，zhihoujiangzhubukuozhandaoqitacaizhuangleibie，pirukouhonghefendideng。
闻献因合同到期关闭线下首店
jinri，wenxiandocumentsweiyushanghaihuaihaizhongludexianxiadianyinhetongdaoqiyiguanbi。gaidianmingwei“yemiaokongjian”，shiwenxianyu2021nian7yuejianlidepinpaishoudian。
juxi，wenxiandocumentsjihuazaiqianzhizhishiduimendianshengji。muqian，wenxianzaiquanguo7zuochengshigongkaishele8jiaxianxiashixiangkongjianyiji2jiawenxianshushi。
多个品牌官宣代言人
▶into youxinmuyuniguanxuantaidudaiyanrenzhoubichang
▶carslankazilanguanxuanquanqiupinpaidaiyanrenzhanglinghe
▶sesdermachunjiguanxuanshouweidaiyanrenliuyu
▶kiko milanoguanxuanzhongguoqucaizhuangdashihuangzihongfan
▶essenceaisensiguanxuanpinpaidashizhouyiran
▶hanshuguanxuanxingpindaiyanrenqianhui
▶diaoguanxuanhufuyuzhubaodashichalizi·sailong
▶mofashijiaguanxuanpinpaidashihuangzihongfan
▶eve lomyifulongguanxuanningshiguangcaixiliepinpaidashiwangyang
▶hinceguanxuanpinpaidashihuangjunjie
▶sensaisiguangyicaiguanxuanzhongguoquhufudashiweizheming
▶ximuyuanguanxuanpinpaidaiyanrenwangyuan
▶cible skinguanxuanpinpaidaiyanrenxukai
辛选官方因辛巴不良言论向快手致歉
5yue19riwanjian，xinxuanguanfanghaozaikuaishoufabuzhiqianshengming，chengxinxuanqixiazhuboxinbazai4yue20ridezhibozhong，yinweinenghenhaokongzhiqingxu，fabiaoleyousunkuaishouxingxiangdebudangyanlun。duici，xinxuanjituanshenbiaoqianyi。
xinxuanjituanbiaoshi：weilai，xinxuanjiangjiaqiangduizhuboderichangguanli，zunshoupingtaiguize，dazaohexiedezhibofenweihewangluokongjian。tongshi，xinxuanyejiangjijipeihepingtai，gongtongzhiliyujianshelianghaodedianshangyingshanghuanjing。juxi，xinbadekuaishouhaozhiboquanxianyiyu5yue20rijiefeng。
蕾哈娜开启国内首播
5yue21riwanjian，meiguogeshou、fenty beautypinpaichuangshirenleihanarihannakaiqidouyin“zhiboshouxiu”，xianhouliangxiangqierleodouyinzhibojian、shenyexulaoshidouyinzhibojian，yijifenty beautydouyinguanfangqijiandianzhibojian。
suiranleihanaleijizhiboshizhangjinbanxiaoshizuoyou，yiranweisandazhibojiandailailejudaliuliang。feiguashujuxianshi：sandazhibojiandanchangzhibozuigaoguankanrencileijida416.4wan，gongjizhangfenjin40000ren，zhiboxiaoshoueyedazhangzhi300wan—750wan。
「王红权星」被各大社交平台封禁
5yue21ri，baiwanjiwanghong“wanghongquanxing”yibeigedashejiaopingtaifengjinhuopingbi，yuanyinhuoyuguoduxuanfuyouguan。zaishejiaopingtaishang，wanghong“wanghongquanxing”zhanxianchuledaliangde“fuhaoshenghuo”，yefabiaole“quanshenmei8weishubuchumen”、“beijing7taohaozhai”dengyanlun。
jugongkaixinxijieshao，wanghongquanxingbenmingwanghongquan，1993nian12yuechushengyuhebeitangshan，zhongguoneidiqingnianyanyuan，tangshanhuanbaoxingxiangdashi。
「年中狂欢节」618各平台数据公布
jinri，gedapingtaikaishigongbu「nianzhongkuanghuanjie」xiangguanshuju。tianmaoxuanbu：kaishou4xiaoshi，bianyou59gepinpaixiaoshouepoyi，376gedanpinxiaoshouepoqianwan。
qizhong，nianzhongkaimenhongshourixiaoshoubangdanruxia：
- 美妆领域TOP5：珀莱雅、兰蔻、欧莱雅、雅诗兰黛和修丽可；
- 彩妆领域TOP5：彩棠、雅诗兰黛、CPB、圣罗兰、Nars；
- 美容护肤领域TOP5：珀莱雅、兰蔻、欧莱雅、修丽可、可复美；
- 香水领域TOP5：Tom Ford、祖玛珑、宝格丽、YSL、张大奕；
- 美容美体仪器领域TOP5：觅光、JOVS、昔又、极萌、Ulike。
xiaohongshugongbushujuxianshi：shourizhibochengjiaogmvweiquniande6bei，zhibojiangoumaiyonghushushiquniande7.4bei，baomingshangpinshu、shouridianbokaiboshuliangdengfangmianyededaoledafutisheng。
douyinpingtai（juliangyinqing）zegongbule618meizhuangxingyepinpaishengliangdengfangmiandebangdan：
- 品牌声量TOP5：韩束、珀莱雅、WIS、巴黎欧莱雅、兰蔻；
- 曝光量TOP5：韩束、珀莱雅、兰蔻、海蓝之谜、巴黎欧莱雅；
- SOV TOP5：珀莱雅、韩束、巴黎欧莱雅、赫莲娜、兰蔻。
快手更新《限制经营知名美妆品牌清单》
5yue20ri，kuaishoudianshanggengxinle《xianzhijingyingzhimingmeizhuangpinpaiqingdan》，xianshoupinpaixinzengzhi47ge，xinzenglewenboshi。
juxi，wenboshizaikuaishoupingtaifensiliangchao20wan，jin30tianzhibodaihuogong17chang，qiyuguxiaoliangwei7.5wan，xiaoshouewei370.2wan。qizhong，yikuanshoujiawei49.9yuan/2daidewenboshiweishengsub5shuiyangsuanjingchemianmo，danpingmvda345.1wan，zhanbichao93%。
微信视频号橱窗达人成长等级体系即将上线
jinri，weixinshipinhaoxuanbuchuchuangdarenchengzhangdengjitixijiangyu5yue29rishangxian。shipinhaoshouciduidarenjinxingfenjiguanli，bingmingquexiangyingquanyi。
juxi，darendengjigonghuafenweishigejibie，jil0-l9，youdaihuonenglifenhedaihuokoubeifenlianggezhibiaozonghejisuandechu。qizhong，daihuonenglifenzhanbi80%，zhuyaocankaodarenshanggeziranyuedaihuozongjiesuangmv；daihuokoubeifenzhanbi20%，laizidarenshanggeziranyuederipingjundaihuofen。
韩国暂缓海外网购禁令
5yue19ri，youyuyinfahanguoxiaofeizheqiangliefandui，hanguozhengfuquxiaolejinzhiconghaiwaidianshangpingtaigoumaiyue80zhongshangpindeguiding。
juxi，hanguozhengfucengzai5yue16rixuanbu：zi6yue1riqi，baokuoertongyongpin、dianqidengchanpinzaineideyue80zhongweihuodekcanquanrenzhengdeshangpinjiangbeijinzhizaiwangshangxiaoshou，yibaohugongzhongdejiankangheanquan。
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