# zishengtangzhongguoyanfagongsijinxingjianyizhuxiaogonggao;
# qihuadunshangxianyizhanshifuwupingtai「xiaoxiangnang」;
# keyanshijiamasimihulisaidao;
# esthedermyashidunhuiying:weituichuzhongguoshichang;
# yafanghuashifenanjianbaisupanpei2440wanmeiyuan;
# lijiaqiguanliangongsibeikesimeishiqisu;
# shejiaomeitipingtaixqisuguanggaolianmengjilianhelihuadengduojiagongsi;
# oulaiyashougousitafumugongsigaldermagaodemei10%gufen;
# naturatouzixiangshuipinpaibibbi parfum ;
# 百年灵CEO收购天然护肤品牌Soeder;
# axny groupshougouqingjiemeironghufupinpaiindie lee;
# stories & inkwancheng160wanmeiyuanderongzi;
# xinshijieguoji5160wanmeiyuanshougouhanzhuangpinpaiamuse;
# meiwanqixianaiwajiazujiamadouyinzhibo;
# dewuappxuanbucaiyuan5%;
# xiaohongshushangxian「pinpaikongjian-dianshangyangshi」;
# jingdongxuanbubaiyibutiejiangfugaimeizhuangshangpinquanpinlei;
# taobaowangjiangzhenduineigouhuipindaoxinzeng「jiayipeisi」fuwu;
# douyintuichushangjiapojiafengxianyujinggongju;
# temugongyingshangkangyituikuanzhengce;
# tiktokhezuoyamaxunshixianyingyongneigouwu;
# xiangnaiertuichuyinduxianshangwangzhan
谷雨研发中心新原料「紫檀芪」完成备案
8yue6ri,guangzhouqingnangshengwukejiyouxiangongsiwanchenglexinyuanliao“zitanqi”debeian,muqianshangweigongbuxiangguanjishuyaoqiu。gaigongsichengliyu2022nian,shiguyuqingnangyanfazhongxin,zhuangongzhiwujingcuikaifa。
juxi,zitanqishibaililuchundejiajihuayanshengwu,juyouchusedekangyanghua、kangjun、kangyanhexiuhuyanghuasunshangdenengli,yingyonglingyubaokuoyiyao、shipinhehuazhuangpindeng。
德之馨取得馨鲜酮SymSave® H专利诉讼胜利
jinri,dezhixinqudelexinxiantongsymsave® hzhuanlisusongshengli。zhongguoguojiazhishichanquanjuzhengshiquerenlegaijishuzhuanlijiqiyouxiaoxing,quebaoledezhixinzaizhongguokaifaheshangyehuasymsave® hjishudezhuanyouquan,youliyugonggudezhixinzaizhongguoshichangdejingzhengyoushi。
资生堂中国研发公司进行简易注销公告
jinri,guojiaqiyexinyongxinxigongshixitongxianshi:zishengtang(zhongguo)yanjiukaifazhongxinyouxiangongsizhengzaijinxingjianyizhuxiaogonggao,gonggaoshenqingriqiwei2024nian8yue2ri。juxi,yanfazhongxinweilaijiangzuoweizishengtangzongbudeyigeshiyebukaizhanyunying。
gongkaiziliaoxianshi,zishengtangyanfazhongxinchengliyu2001nian,zhucezibenwei1220wanmeiyuan,youzishengtang(zhongguo)touziyouxiangongsi100%chigu,jingyingfanweibaokuoyanjiu、kaifahuazhuangpin、huazhuangyongju、weishengxidiyongpin、shipinjiqirongqi、yuancailiaodeng。
奇华顿上线一站式服务平台「小香囊」
8yue1ri,qihuadunshangxianyizhanshifuwupingtai——“xiaoxiangnang”weixinxiaochengxu。zheishiyikuanaifunengdeshuzipingtai,yituoqihuadunmyrissi™ aijishu,xiaoxiangnangnenggoujiangxiangqipeifangzhuanhuaweiqinggantezhengheqingxufenwei,youxiaojiaqianglexiaofeizheduiqiweideganzhi、buzhuoheyuce。
ciwai,gaipingtaihaizhichidingzhifuwu,peibeizhuanyexiangfenguwentuandui,nenggoushishijiedakehuyiwen,tigongyuanchengdingzhifangan。
科颜氏加码私密护理赛道
jinri,keyanshituichule2kuansimihulichanpin,zhengshijiamasimihulisaidao。qizhongyikuanchanpinweiover&underchuchouji,wenhederuosuanxingshihegezhongfuzhi,yongyuyexianenggoubaochi96xiaoshizuoyoudeqiweiqingxin。
lingyikuanchanpinweisimidiji,zhuyaoyongyujianshaofusebujun。zheiliangkuanchanpindoujingguolepifukehefukeyishengdeceshi,zhizaimanzuxiaofeizheduisimihulichanpinriyizengzhangdexuqiu。
Esthederm雅诗敦回应:未退出中国市场
qianduanshijian,youxiaoxichengfaguomeizhuangjituannaosqixiadezhiminghufupinpaiesthedermyashidunyisituichuzhongguoshichang。8yue6ri,gaipinpaizaixiaohongshuzhengshifawenhuiying:“yinpinpaidecelvezhonggou,womenyiyuzhongguosifulansephorazaijinniannianzhongjieshudujiahezuo,youhaofenshou。”
esthedermyashidunzuoweifaguonuoaosijituanyuanxianjihufupinpai,shizhongbingchijituan“pifushengtaipingheng”dehufulinian,zhuiqiujiangzhuanyemeironghepifukexuewanmeijiehe,tongguochixushengengzhongguoshichang,zhiliyuweizhongguoxiaofeizhedazaozhuanye“xibaojihufu”tiyan,bangzhuxiaofeizhejihuopifuziyuli。julejie,yashidunxianshangdianpujijiangquanmianzhenqi,jieshihuiqingxiangengduochanpin,yuxiaofeizhegongqiyuyuehufushiguang。
多个品牌官宣代言人
▶tom fordguanxuanzhongguoquxiangfenyucaizhuangxingxiangdashigulinazha
▶obagioubangqiguanxuanpinpaidaiyanren(jinghuapinlei)wenjunhui
▶duteailinguanxuanqingchundashilinyi
▶royeruoyeguanxuanquanqiudaiyanrendilireba
▶muradmuladeguanxuanyataiqupinpaidaiyanren(jinghualei)tanjianci
▶fuerjiaguanxuanquanqiupinpaidaiyanrenchengyi
▶funnyelvesfangliguanxuanpinpaidiqidashihehaonan
▶ab.labguanxuanpinpaituijianguanpameila
▶pramyboruimeiguanxuanpinpaidashiwujiayi
▶bio-mesojihuoguanxuanpinpaidashiwangyizhe
明星直播带货因产出比不符或将被起诉
jinnian6·18qijian,sichuanlvsebencaokejifazhanyouxiangongsiyaoqingmingdaoweipinpaijinxingzhuanchangzhibo。bencaogongsicheng,tamenshijixiangdisanfangzhongjiegongsizhifule300wanyuan,danshizhibodangtian,xiaoshouejin34.8wanyuan,qiezaizhibohoude1geyueneichanshengledaliangtuihuo。duici,sichuanlvsebencaokejifazhanyouxiangongsiyaoqiuduifang“anbilituikuan”。
mingdaosuozaidehangzhouwuyouchuanmeiyouxiangongsiyejichuleshouhoufangan,baokuokeyiyanzhangshiyongmingdaozhiboshidehuamian,yunxushiyongyirendezhuanshulianjiejixushoumaichanpin,yijijixujizhishao10cidehunchangzhibodaihuo。danshuangfangbingweidachengyizhi,yebupaichujiangyongfalvshouduanjiejuebicidejiufen。
雅芳滑石粉案件败诉判赔2440万美元
jinri,juwaimeibaodao:zaizuixindehuashifenanjianzhong,zhijiagefayuanpandingyafangbaisu,bingpanjiyuangaojiqijiarenyue2440wanmeiyuan。juxi,yuangaoyu20shiji80niandaizaizhijiagejiaowaideyafanggongchanggongzuo,houlihuanaizheng,tarenweiyafangyingduitadeaizhengzhenduanfuze。
zhidezhuyideshi,zaozai2022nian,yafangyouyuweigaozhixiaofeizheqishuangshenfenchanpinzhongyouzhiaiwuzhi,beipanxiangxiaofeizhezhifugongjichao5000wanmeiyuandepeikuan。
李佳琦关联公司被科丝美诗起诉
jinri,meiqi(shanghai)huazhuangpinyouxiangongsixinzengyitiaokaitinggonggaoxinxi,yuangaoweikesimeishi(guangzhou)huazhuangpinyouxiangongsi,anyouweichenglanhetongjiufen,anjianjiangyu10yue14rizaishanghaishipudongxinqurenminfayuankaitingshenli。
gongkaixinxixianshi,meiqi(shanghai)huazhuangpinyouxiangongsichengliyu2018nian,zhuceziben100wanyuan,youlijiaqi、liwenli(lijiaqimuqin)、meiwan(shanghai)wangluokejiyouxiangongsigongtongchuzichengli。
社交媒体平台X起诉广告联盟及联合利华等多家公司
juwaimeibaodao,8yue6ri,shejiaomeitipingtaix(qianshenweitwitter)xiangdekesasizhoulianbangfayuantiqisusong,jiangshijieguanggaoshanglianmeng、lianhelihuayijimashidengjituanlieweibeigao。
susongwenjianzhichu:zheixieguanggaoshangtongguoleshijieguanggaoshanglianmengdeyigemingweiquanqiufuzerenmeitilianmeng(global alliance for responsible media)dechangyi,jitikouliule“shushiyimeiyuandeguanggaoshouru”,weifanlemeiguodefanlongduanfa。zheixieshouruyuanbenshuyuxpingtai,qieguanggaoshourudebaodie,yanzhongweixielexpingtaiweilaipengbodefazhannengli。
欧莱雅收购丝塔芙母公司Galderma高德美10%股份
8yue5ri,oulaiyajituanfabugonggaocheng:nishougougaodemeijituan10%degufen,jiaoyijiangyuweilaijitianneiwancheng,jutijinezanweipilu。
gaodemeichengliyu1981nian,zhuzuogaoduanyimeichanpin,gongjianlile5geyanfazhongxin,fabiaole55xiangyanjiuzhuanli,qixiayongyousitafuximiannai、ruilanboniaosuan、jishiroudusu、sculptratongyanzhenheshugepifuyaowuguanxian。
Natura投资香水品牌Bibbi Parfum
jinri,ruidiandulixiangshuipinpaibibbi parfumhuodelaizibaximeirongjutounaturajituanqixiaqiyetouzibumenfable investmentdetouzi,jutijiaoyijinezanweipilu,zijinjiangzhuyaoyongyuzhichipinpaiquanqiukuozhang。
bibbi parfumchengliyu2023nian10yue,yimingxiangyishuweilinggangenji,zhijintuichule10kuanzhongxingxiangshui,baokuoboy of june、ghost of tomheiris wallpaperdeng。
百年灵CEO收购天然护肤品牌Soeder
ruishigaoduanwanbiaopinpaibreitlingbainianlingdeshouxizhixingguangeorges kernjinritouzileruishitianranhufupinpaisoeder,jutitouziguimozanweigongkai。muqian,georges kernyijiarusoederdedongshihui,bingjihuabangzhupinpaikuozhanxinshichang,tigaopinpaiquanqiuzhimingdu。
juxi,soederchengliyu2013nian,zhiliyushengchanduishenxinhehuanjinggengyouhaodehufuchanpin。soederdechanpinquanbushiyong“kezaizhuangtianbaozhuang”,chengfen100%chuntianran,zaiouzhou、meiguoheyazhoude500jiashangdianjunyoushou。
AXNY Group收购清洁美容护肤品牌Indie Lee
jinri,meiguoaxny groupxuanbushougouqingjiemeironghufupinpaiindie lee。indie leechengliyu2010nian,yiqijiejing、gaoxingnengdetianranyoujichengfenhufupinerwenming。cicishougoufuheaxny groupdezengzhangzhanlve,jituanjiangjiezhuindie leezhijiemianxiangxiaofeizhedeshangyemoshi,jifaqizengzhangqianli。
Stories & Ink完成160万美元的融资
jinri,yingguowenshenhulipinpaistories & inkwanchengle160wanmeiyuanderongzi,zijinjiangyongyutuidonglingshou、yingxiaohechanpinkaifagongzuo,mubiaoshizai18geyueneijiangxiaoshouetigaodao500wanmeiyuan。
stories & inkchengliyu2016nian,zhuangongwenshenhoudepifuhuli,muqiangongtuichulerunfuruye、baoshirunfuyou、qujiaozhimuyuluhehufushuangdengchanpin,shoujiajibenzai20meiyuanyixia。
新世界国际5160万美元收购韩妆品牌Amuse
hanguolingshoujutouxinshijiejituanxuanbuyi713yihanyuan(yuehe5160wanmeiyuan)dejiageshougouhanguocaizhuangpinpaiamusequanbuguquan。jiaoyiwanchenghou,xinshijiejituanjiangjiadazijintouru,tongguoduozhonglingshouqudaojiasuzengzhang,mubiaoshizai2028nianrangpinpaiyingyeedadao1.5yimeiyuan。
amuseyinyaoqingzhangyuanyingzuoweipinpaidaiyanrenerzaihanguonianqingrenquntizhongxunsuzouhong,qixiachanpinzaiolive youngliansuodianzhongrexiao,muqian,pinpaiguanfanginstagramzhanghaodefensiyichaoguo30wan。
美腕旗下奈娃家族加码抖音直播
meiwanqixiade“naiwajiazu”jinrizaidouyinkaibo,zhuboshilijiaqishenbiandezhubomen。“naiwajiazu”shimeiwanyu2020nianfuhuademengchongip,yuanxingweilijiaqidewuzhibixiongquan。
muqian,naiwajiazuzaidouyinshangpinchuchuanghezhibojianshoumaidechanpin,junweinaiwajiazudezhoubianchanpin,rushoujiqiao、ganfamao、fenpu、niuzibaodengriyongchanpin,shangweikuozhandaoqitadisanfangchanpin。
得物App宣布裁员5%
jinri,youxiaoxicheng:dewuappfabuleneibuxin,xuanbugongsiquerencaiyuan,biliyue5%。jiezhidao2024nianyijidu,dewurenyuanguimoyuezai10000ren,5%decaiyuanbiliyiweizhejiangyouyue500renbeicai。
jinnianlai,dewuappdeyejizengzhangxunmeng,jin2024nianyijidu,dewushangyehuashourujiuwanchengle2023nianquanniandechengji。tongshi,dewuguanliangongsishanghaishizhuangxinxikejiyouxiangongsijinqichenglile2jiaquanzizigongsi,fenbieshishanghaidewuqiyefazhanyouxiangongsiheshanghaidewudianzishangwuyouxiangongsi。
suirangongsijingyingzhuangkuangchixuxianghao,danyouyuwaibuhuanjingrijianyanjun,suoyidewujuedingtishengzuzhixiaolv,xiaochudixiaofengongxiezuohuanjie,zhichigaotouruchanchubixiangmu,zuizhongjuedingcaiyuan。
小红书上线「品牌空间-电商样式」
jinri,xiaohongshuzhenduidianshangchangjingliangshendingzhi“pinpaikongjian-dianshangyangshi”,sousuoshouweibixian,shixiansousuochangyupinpaizhanwei。tongshi,tongguoshangjiadianbo/remaishangpinkashijuechengjie,cujinyonghuyijianxiadan,qianghuashengyichengjiaolianlu,zhulipinpai“sou”chuhaoshengyi。
jutieryan,“pinpaikongjian-dianshangyangshi”huigenjuzhanghaodezhibozhuangtai,linghuoqiehuanzhibohefeizhibozhuangtai,manzuyonghuyupinpaishangjiadegaopinhudongxuqiu,kuaisutishengpinpaihuokejichengjiaozhuanhuadexiaoguo。
京东宣布百亿补贴将覆盖美妆商品全品类
8yue8ri,jingdongxuanbu:jingdongbaiyibutieduimeizhuangshangpinshixianquanpinleifugai,baokuojingdongziyingshangpinhedisanfangshangjiashangpin,xiaofeizhezaijingdonggoumairenhepinleidemeizhuangshangpinjunkexiangshoubaiyibutieyouhui。
cicibaiyibutieduimeizhuangpinleidetourujiangchaoguo30yiyuan,qieshangbufengding,zhuyaoyongyupindaoneimeizhuangchanpindejiagezhijiang,bingtuozhanzhengpinjiazengwanfazhongdedapaizengpinfengfudu。xinyilunbutietouruhou,jingdongsuoyoucanyubaiyibutiedemeizhuangchanpinyujijiangjiangjia10%zhi50%。
淘宝网将针对内购会频道新增「假一赔四」服务
weilegaishanyonghugouwutiyan,jiaqiangmaimaishuangfangdexinren,taobaowangnizhenduineigouhuipindaotuichuquanxindetesefuwu——“jiayipeisi”。zheiyiguizeyu2024nian8yue8rixinzeng,bingjiangyu2024nian8yue15rizhengshishishi。
tongguozheiyifuwu,taobaowangjiangjinyibuquebaogouwujiaoyidechengxinxing,weiyonghutigonggengjiaanquankekaodegouwuhuanjing。
抖音推出商家破价风险预警工具
jinri,douyindianshangshangjiahoutaixinzengleduipojiafengxianshangpindeyujinglanjiegongneng。ciqian,zaipingtaihuodongbaomingguochengzhong,shangjiakenenghuichuxiandiejiadianpuyouhui,huohuodongtibaocuowujiagedaozhishangpinshijishoumaijiagediyushangjiayuqideqingkuang,zaochengzisun。
jiagefengxianyujinggongjushangxianhou,xitonghuizaishangpinbaomingguochengzhong、huodongqijianjianghuichixujinxingfengxianxiaoyan,you0yuanfengxianjiyiqitafengxianzhekoudeshangpinhuibeitixingjiagefengxian,xushangjiaquerenhouliuchengfangkejixujinxing。
muqian,jiagefengxianyujinggongnengyimianxiangdacuhuodongshangpin、chaozhigoushangpin、miaoshashangpinzidongshangxian,shangjiawuxuzixingpeizhi,houxupingtaiyejiangmianxiangquanbuhuodongshangpinluxukaifang。
Temu供应商抗议退款政策
jinri,shubaimingzhongguogongyingshangkangyitemupingtaidebugongpingfakuanhetuikuanzhengce。gongyingshangmenbiaoshi,tuikuanzhengceyunxukehubutuihuoquenenghuodetuikuan,yanzhongyingxianglexiaoshanghudelirun。
duici,temuzaishengmingzhongbiaoshi,zhengzaijijiyushanghuhezuojiejuewenti,bingqiangdiaofakuansuodejiangfanhaijixiaofeizhe。muqian,shanghumenduipingtaichulishouhouwentidefangshiyijiubiaoshibuman。
TikTok合作亚马逊实现应用内购物
yamaxunjinqixuanbuyutiktok、pinterestqianshuhezuoxieyi,yonghuwuxulikaishemeiyingyongjikecongyamaxungoumaichanpin。tiktokyonghujiangzai“weinintuijian”zhongkandaoyamaxunchanpintuijian。zhunbeigoumaishi,keyitongguoyicixingshezhijiangtiktokzhanghuguanliandaoyamaxunzhanghu。
yidanzhanghuguanlian,yamaxunkehuwuxulikaitiktokyingyongjikezaichanpinguanggaozhongwanchenggouwujiezhang,yonghuhaikezaitiktokdeyamaxunguanggaozhongkandaoshishidingjia、primezige、peisonggusuanhechanpinxiangqing。
香奈儿推出印度线上网站
8yue1ri,xiangnaierzaiyindushichangzhengshishangxianlezijidedianshangpingtai,xianshangchanpinyixiangshui、huazhuangpinheyanjingweizhu。juxi,gaiwangzhanxianzaijiangnenggouweiyinduduogediqutigongfuwu,danshi,yualianqiuheyingguodengqitashichangyiyang,kehurengxuzaishitidiangoumaishizhuang、peishihexiezi。
*yishangtupianlaiyuanwangluo,qinquanshan
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