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INTO YOU「自在出色 心慕之夜」:以女性视角书写品牌态度

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INTO YOU「自在出色 心慕之夜」:以女性视角书写品牌态度 INTO YOU「自在出色 心慕之夜」:以女性视角书写品牌态度

2024nian5yue23ri,shanghaiinsxinleyuanbeiyimodutedefenselongzhao。

这是国货美妆品牌INTO YOUxinmuyuni「zizaichuse xinmuzhiye」dehuodongxianchang。zhengzhipinpaiwuzhounianzhiji,into youyaoqinglezhongguofunvfazhanjijinhui、shishangmeizhuangmeiti、pinpaihezuohuobanyijizhimingshishangmeizhuangdarenchuxihuodong,gongtongjianzhenginto youxinmuyuniweilaifazhandexinlantu。

 

INTO YOU「自在出色 心慕之夜」:以女性视角书写品牌态度

 

yiinto youmingxingchanpinnvzhujiaochunnidebengdaiyuansuweilinggan,fensebengdaizhuangshichenglehuodongxianchangdedianjingzhibi,xieyou”nvshu“defensezhangman,zejirenyiqingtou、langmandeshijuexiangshou,secaiheguangyingdazaodegongyizhanglang,jiluzheinto youfazhanzhijindegongyizuji,zhuduoxijiedouzhangxianzheinto youduisecaiderenzhentaidu。meiweililinhuodongxianchangdejiabin,fangfodoutashangleyichangdianfuganguandesecaitansuozhilv。

 

INTO YOU「自在出色 心慕之夜」:以女性视角书写品牌态度

 

weipeihecicigongyifabuhui,into youxieshouzhongguofunvfazhanjijinhuigongtongtuichu「intoyou525zizaichuselianminggongyilihe」,liheneihanintoyounvzhujiaochunniem525yizhi、nvshuzitieyifen、wazufeiyixiangbaoyige、mamachayuangongyihongchayifenyijipinpaigongyishoucehegongyimingxinpian。into youjiangzheifengongyilihezuoweibanshouli,yaoqingmeiyiweijiabinyuinto yougongtonghuigupinpaidegongyizhilu。

 

INTO YOU「自在出色 心慕之夜」:以女性视角书写品牌态度

 

bencihuodongdegaochao,wuyishi“xinmuyunigongyijihua”deqidongyishi。2024nian,into youxiangzhongguofunvfazhanjijinhuijuanzeng200wanyuanshelizhuanshugongyixiangmu——“xinmuyunigongyijihua”,guanzhunvxingchuangjiuye、jiankang、jiaoyudengfangmian,weiyouxuyaodekunjingnvxinghejiatingtigongchixudeguanaihezhichi。

 

INTO YOU「自在出色 心慕之夜」:以女性视角书写品牌态度

 

zuoweiyijiaguohuocaizhuangpinpai,into youxinmuyunijianchiyongsecaililiangfanbushehui,jianggongyiluodaoshichu,yunvxingtongxing,tongpingongzhen。intoyouchenglizhijin,gongtouruchaoguo360wanyuandezijinjirenliwuli,yongyuzhichigeleishehuigongyishiye,bujinyongsecaidewendujilinvxing,gengshiyongshijixingdongbaozhangnvxingdequanyi。

 

jinnianwuyue,into youxinmuyuniyanxule525pinpaigongyiridechuantong,xiangzhongguofujihui“tiancaimama”nvxingchuangjiuyexiangmujuanzeng40wanyuan,yongyuyunnanlahuzuhewazudetiancaimamagongfangjianshe,yimengxianggongfangweizhidian,bangzhunvxingzouxianggengguangkuodeshijie;xiangzhongguofujihui“mamachayuan”chuangxingongyixiangmujuanzeng10wanyuan,yongyuguizhoudanzhaimamachayuangongyijianshe,weigengduokunjingfunvtigongjiuyejihui。

 

wuniandeshijian,into youxinmuyunicong“chunnikaichuangzhe”dao“guohuocaizhuangyinlingzhe”,huodeleguangdaxiaofeizhedexiaiheqinglai。duisecaidetansuo,duichuangxindejianchiyijiduinvxingquntidechixuguanzhugongtongzaojiuleinto youxinmuyunijintiandechengji。

 

INTO YOU「自在出色 心慕之夜」:以女性视角书写品牌态度

 

chixuguanzhuyonghutongdian,manzuxiaofeizhexuqiu,shiinto you wunianlaibubiandejianchi。jinqiinto youtuichude“danvzhuchunni”he“jingguangkouhong”yezhangxianleinto youxinmuyunidemeihaoyuanjing——weinvxingdailaigengziyoudezhuangrongxuanze,gulinvxinghuochuziwo。wulunshizhuiqiuchaoliuhaishibiaodaziwo,rangren“wanseziyou”deinto youdounengjitigongneiyimo“qiahao”desecai。

 

zaiwuzhounianzhiji,into youxinmuyunidepinpailinianyesuizhenvxingchengzhangquanmianshengji,gulinvxingbaituoshufu,zhanxianjingcaiziwo,yinvxingshijiaoshuxiepinpaitaidu。into youjiangchixujiada“yanse”dejiangxin,tongguoduoyanghuadechanpinchuangxin、tieheyonghupianhaodefenggesheji,chuandi“wanse”deganguanyuyuetiyan。

INTO YOU「自在出色 心慕之夜」:以女性视角书写品牌态度
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