KEV美妆圈【美妆风向标】版块，每周为你精选整理美妆行业相关资讯，涵盖美妆行业新闻、品牌动态等。资讯不用多，一篇就足够。

相宜本草因包装被抄袭获赔32万

jinri，shanghaibaixuantanghuazhuangpinyouxiangongsiyinqinhaishangbiaoquanjibuzhengdangjingzheng，beipanpeichangshanghaixiangyibencaohuazhuangpingufenyouxiangongsi32.65wanyuan。

baixuantangchengliyu2016nian，bingyu2017nianshenqingle“xiangyicaofang”pinpaishangbiao。raner，baixuantangyuxiangyibencaodechanpinshangbiaohewaiguanshejifeichangleisi，yishixiangguangongzhongduishangpinlaiyuanchanshenghunxiaohuozhewuren。

jingfayuanpanding，gaixingweigouchengleshangbiaoqinquanyubuzhengdangjingzheng，baixuantangxulijitingzhiqinquanxingwei，bingxiangxiangyibencaozhifujingjisunshi30wanyuanyijiweilezhizhiqinquansuozhichudehelikaizhi2.65wanyuan。

POLA集团或将终止Amplitude和ITRIM运营

3yue6ri，ribenpolabaolijituanxuanbu：jiangzhongzhiqixiapinpaiamplitudeheitrimdeyunying，yuanyinshilianggepinpaiweidadaoyejizengzhangyuqi。

amplitudeheitrimjunchuangliyu2018nian，qizhong，amplitudeweigaoduancaizhuangpinpai，itrimzezhudatianrangaoduanhufu。cicitingzhiyunying，yujiduijituandeyejizaocheng8yiriyuansunshi，danzhangqilaikan，duijituan“shixianpinpaizuhedegaige，jinyibutigaoyinglinengli”youyi。

polajituanjihuazhubuguanbiyishanglianggepinpaideshangdianbingjieshuxianshangxiaoshou，yujijiangzai23nianniandiwancheng。jinri，itrimfangchuxiaoxichengpinpaihuojiangduliyunying，yekenengyuqitagongsihezuo，jutifanganzanweiqueding。

COSMAX推出定制化妆品平台「3WAAU」

3yue8ri，cosmaxxuanbutuichudingzhihuazhuangpinpingtai「3waau」，tongguo1v1zhenduixingwenjuan，weidingzhizhejingquetuijian1260wanzhongpeifangzuhezhongzuishiheqixuqiudechanpinxuanxiang。

muqian，3waauyituichuxifashui、hufasudenghulichanpin，keyiduitouxie、chuyou、tuofadengwentijinxingzhenduixingjiejue，bingqieshixianle“1geqiding、24xiaoshineishengchan+peisong”derichangdingzhihuafuwu。

多个品牌官宣代言人

▶daisenguanxuantoufakejipinleidashiyushuxin

▶tom fordguanxuanxiangfenyucaizhuangxingxiangdashishuqi

▶diordiaoguanxuanzhongguocaizhuangdaiyanrendilireba

▶qingyangguanxuanpinpaidaiyanrenyiyangqianxi

▶nalisifangshaiguanxuanpinpaidaiyanrenjujingyi

▶the vzusameidushaguanxuanyataidiqudaiyanrenfanchengcheng

▶shihuakouguanxuanpinpaixintuiguanhuiruoqi、fujing、wangou

▶mistinemisitingguanxuandaiyanrencaixukun

▶petuniabotuyaguanxuanpinpaidashizhengjiabin

▶weitingguanxuandazhonghuaqupinpaidaiyanrenguanxiaotong

▶aijingkenaxisiguanxuanpinpaidashilinyanjun

▶tommarktangmeikeguanxuanpinpaidashiliuyu

Informa英富曼9.4亿美元收购Tarsus塔苏斯

3yue9ri，informayingfumanyi9.4yimeiyuandejiageshougouletarsustasusi，zheishiqijinweizhiyiqinghouguimozuidadezhanhuishougoujiaoyi。

tasusiyongyoubingyunyingzhe160duogezhongyaodeguojizhibohedianbob2bhuodongpinpai，eryingfumanjinniandejianshezhongdianyeweibuduanzengzhangdezhuanyeb2bshichang，erzhecicijiehe，zaishangye、yunyinghewenhuashangyouzhejigaodeqihedu。

美国包装巨头Aptar收购iD SCENT

3yue7ri，meiguobaozhuangjutouaptarqixiaaptar beautyxuanbushougou id scent。id scentchuangliyu2014nian，zhuangengxiangfenzhijishu，zailiuxiangchijiuxingfangmianjuyouqiangdaqiefengfudezhuanyejilei。

id scentjianchidazao100%dezhizhichanpin，chulenenggouweimeizhuangpinpaitigongdingzhifuwuwai，haijubeidianshangnengli。cicishougoujiangjinyibujiaqianghekuodaaptardexiangshuiyangpinjiejuefanganzuhe，bingweiaptardailaizaizhizhangzhongfengzhuangxiangshuidedutejishu。

IEVA收购联合利华旗下美容公司Intuiskin

jinri，faguozhinengmeirongjituanievaxuanbushougoulianhelihuaqixiameironggongsiintuiskin，tongshi，lianhelihuayehuihuodeievashaoliangguquan，jutijiaoyixijiezanweipilu。

Intuiskin成立于2010年，是一家高科技护肤品gongsi，qixiayongyouiomahem/c made with caredengduogepinpai，bingyu2015nianbeilianhelihuaquanzishougou。muqian，iomadechanpinzaiouzhou、beifei、zhongdong、yazhou、aozhoudengguojiajunyouxiaoshou。

Hydrafacial母公司收购微针注射设备品牌 SkinStylus®

jinri，hydrafacialmugongsibeauty health companyxuanbushougouweizhenzhusheshebeipinpaiskinstylus®。

skinstylus®youyigehufuheyimeizhuanyetuanduigongtongchuangli，qiweizhenshebeibeifdalieweidierleiyiliaoqixie，linchuangzhengmingkeyidanhua22suijiyishangchengnianrendefububahen。weizhenliaofashiyizhongfeiqinrushideliaofa，keyicujinjiaoyuandanbaidechansheng，rangpifubiandegengguanghuajinzhi，fusegengweiyuncheng。

轻医美连锁品牌蛋壳肌因获千万元A+轮融资

jinri，qingyimeiliansuopinpaidanqiaojiyinhuode3000wanyuana+lunrongzi，benlunrongzizhuyaoyongyuchengshiqingyimeimoxingdepaotonghetuozhan，yijisiyuxiaoshouzhongtaijianshe。

danqiaojiyinshiyijiaqingyimeiliansuopinpaiguanligongsi，dingweiyuqingyimeixingyelingyude“7-11”，ji“xiaoqiantai+dazhongtai”zuhede“shequdian”。muqian，qixiayiyou14jiaqingyimeixianxiamendian，qizhong12jiaweiziying，2jiaweilianying。

jinri，tianmaodigitalshengtaishiyanshilianhe“tawuxian”nvxingfazhanzhongxingongtongtuichude“her digital future nvshengshuziweilai”xiangmu，xieshoutongguoshuzifunengbianyuanshanqudenvshengmen，bangzhutamenliyongshuzihuahuoqugenghaodezhiyefazhanyuxuanze，tongshiyeweiqiyedailaigaosuzhideshuzihuarencai。

小红书将提升直播业务为独立部门

jinri，youxiaoxicheng：xiaohongshujiangtishengzhiboyewuweidulibumen，tongyiguanlizhiboneirongyuzhibodianshangdengyewu。xinbumenfuzerentongshiyeshixiaohongshushequshengtaifuzeren。zaicizhiqian，xiaohongshudezhiboyewuguishuyushequbuqixiaerjibumendeyewuzu。

抖音电商新增《抖音商城“DOU新品”规则》

3yue9ri，douyindianshangxinzeng《douyinshangcheng“douxinpin”guize》。douxinpin，shizhitedingleimudeshangpinzaigaidianputongkuanzhongshangjiashijianzuizao，qiedouyinshangchengzhanneishoucishangjiashijianzaoyuhuodengyuwaiwangtongkuanshangpinfabushijian，qieshangpinmanzuxinpinzhouqibingfuhexinpintedingyaoqiudeshangpin。

规则强调：

1）douxinpinxuweifuhefabuguifandezhengzhuangshangpin，feijiukuanzhongfa，feipaimai、ershou、xianzhishangpin，shangpinxinxizhongbudebaohan“temai、qingcang、fanji、huanji、ershou、jiangjia…”dengziyang；

2）douxinpinzaidouyinpingtaishoucishangjia7tiannei，youjihuizaidouyinshangchengsousuojieguoyehecainixihuanlanzhonghuode“benzhoushangxin”biaoshitouchu。