多个国际大牌布局「元宇宙」；花西子成为22年亚运会官方指定彩妆；宝洁、膜法世家广告翻车… | 美妆风向标

美妆风向标3年前 (2022)更新蛋挞

2,655 0 24

多个国际大牌布局「元宇宙」；花西子成为22年亚运会官方指定彩妆；宝洁、膜法世家广告翻车... | 美妆风向标

KEV美妆圈【美妆风向标】版块，每周为你精选整理美妆行业相关资讯，涵盖美妆行业新闻、品牌动态等。资讯不用多，一篇就足够。

要点速览👇

# 欧莱雅联合神经科技公司推出可精确选择香水的耳机；

# 雅诗兰黛推出首个NFT数字产品；

# 林清轩捐赠50余万元抗疫物资；

# LVMH推出首位元宇宙虚拟大使；

# 花西子官宣成为22年亚运会官方指定彩妆用品及化妆服务；

# Fenty Beauty申请元宇宙商标；

# 宝洁就侮辱女性广告事件道歉；

# 膜法世家回应处理「海豚皮」仿生面膜广告；

# 法国希思黎官宣亚太区彩妆香氛代言人姚晨；

# 抖音新增《境内商家不得从事海南免税业务》规定；

# 1688平台美妆日化行业准入品牌新增小奥汀；

# 抖音开展全球进口超市业务；

# melt season完成超千万人民币天使轮融资；

# 国免科技完成数千万A轮融资；

# 伊斯佳撤回北交所上市申请；

# Lanolips获得私募基金少数股权投资；

# Natura&Co暂停IPO，专注雅芳品牌转型；

# 女性护理品牌Kushae获得融资；

# Mistine获超2亿元A轮融资；

# 李佳琦官方小程序增加「精选好物」新功能；

# 薇娅夫妇名下两家公司被列入经营异常；

欧莱雅联合神经科技公司推出可精确选择香水的耳机 多个国际大牌布局「元宇宙」；花西子成为22年亚运会官方指定彩妆；宝洁、膜法世家广告翻车... | 美妆风向标

oulaiyaheshenjingkejigongsiemotivjinrizhengzaihezuokaizhanyigexiangmu，bangzhurenmengenjuzijideqingxuzuochujingquehegexinghuadexiangshuixuanze。

zheixiangjishugenzhiyushenjingkexueheqiangdadedongchali，jiangqingxuyuqiweijieheqilai，jiangbangzhuxiaofeizhejieduzuishihetamenxuqiudexiangshui。2023nianzhiqian，gaixiangshuizixuntiyanjiangzaibufenyslqijiandianfashou。

雅诗兰黛推出首个NFT数字产品

yashilandaizuoweixunishijiedecentralandshizhuangzhoudedujiameizhuangpinpaihezuohuoban，jinrijiangshoufanft。

yonghujiangnenggoujinruxiaozongpingadvanced night repairde“pingshen”nei，yihuodekechuandaidenft，taweiyonghudehuashentigong“faguang、rongguanghuanfadewaiguan”。gainftshimianfeide，qimubiaozhuyaoshixiyinxunishijiezhongdeqianzaikehu。

林清轩捐赠50余万元抗疫物资

3yue24ri，linqingxuantongguoshanghaishicishanjijinhuibingtiyixiangshanghaishijibingyufangkongzhizhongxin（shijikong）jipudongxinqu、minxingqu、songjiangqujibingyufangkongzhizhongxindeyixianfangyiyihurenyuanjuanzeng3000zhiwuzizongjiazhi507,000yuanlinqingxuanshanchahuaxiuhuzirunshoushuang，yonglaixiuhu“dabaimen”deshuangshou。

LVMH推出首位元宇宙虚拟大使

3 yue 17 ri，「lvmh」fabuqishouweiyuanyuzhouxunidashi，gainvxingxingxiangyongyouhuilanseyanjing、bolangxingbaizongtoufa。

yuanyuzhouxunidashijiangyu viva technology huodongqijianliangxiang，gaihuodongyu 6yue15-18rizaibalijuxing，bingyou lvmhjiqixiapinpaifabiaoyouguanchuangxin、jishuheshuzihuaxiangguanzhutineirong。

花西子官宣成为22年亚运会官方指定彩妆用品及化妆服务

jinri，dongfangcaizhuangpinpaihuaxiziguanxuanchengwei「hangzhou 2022 nianyayunhuiguanfangzhidingcaizhuangyongpinjihuazhuangfuwu」，zheishiji 2021 niandibaishibohuihougaipinpaidiercicanjiaguojixingzhongdashenghui。

huaxizijubeitianrandongdaozhuyoushi，zhuanzhutansuoqianniangufangyangyanzhihui，yicaizhuangweizaiti，tiyuweimeijie，weiyayunzengtianyimodongfangsecai。

Fenty Beauty申请元宇宙商标，计划推出虚拟化妆品

meizhuangpinpaifenty beautyriqianshenqingleyuanyuzhoushangbiao，bingjihuatuichu“xunihuazhuangpin”he“xunihufachanpin”。

fenty beautyyourihannayu2017nianchuangli，muqianzaiquanqiuyongyou1600jiadian，gaipinpaizuixinguzhiwei28yimeiyuan，rihannachiyou50%degufen。

营销翻车：宝洁就侮辱女性广告事件道歉

3yue13ri，baojiehuiyuanzhongxinweixingongzhonghaofabuyitiaotuiwen，biaotiwei《nvrenjiaochoushinanrende5bei，buxinwenyixia》。

gaituiwenbiaotiheneirongbeiwangyoupinglun“yanzhongyinqibushi”，beizhiyinzhan、wurunvxing，muqian，baojieyishanchugaituiwen，bingzaiguanboshangjiucishidaoqian。

营销翻车：膜法世家回应处理「海豚皮」仿生面膜广告

3yue22ri，mofashijia fabushengminghuiying“haitunpi”fangshengmianmoguanggaoyinqidezhengyi。

mofashijiafangbiaoshi：“haitunpi”fangshengmianmo，buhanrenhedongwuzhenpi，meiyourenhedongwuzaibenpianpaishezhongguochengzhongshoudaoshanghai。tongshi，mofashijiajuedingchediao“haitunpi”fangshengmianmodediantiguanggao。

法国希思黎官宣亚太区彩妆香氛代言人姚晨

3yue19ri，faguoxisiliguanxuanyataiqucaizhuangxiangfendaiyanrenyaochen，xieshoubanmajiazumingxingdanpin，shengjichunrifenweigan，dazaoqingtouyangqizhuang。

抖音新增《境内商家不得从事海南免税业务》规定

3yue24ri，douyindianshanggengxin《shangjiaweiguixingweiguanliguize》，zengjia【jingneishangjiabudecongshihainanmianshuiyewu】deguiding。

guidingzhongjinzhicongjingwaizhijieyunshudaojingneihoujinxingercixiaoshoudexingwei，zheiyiweizhe，zaixuanchuanchanpindeshihouchufeiqudejingyingzige，fouzemaijiabunengxiangxiaofeizhexuanchuangaichanpinlaizihainanmianshuidian。

1688平台美妆日化行业准入品牌新增小奥汀

3yue21ri，1688pingtaifabuguanyu《 1688 pingtaipinpaizhunrubiaozhun》dexiudinggonggao，xinxiugaihoudeguiyu2022nian3yue28rizhengshishengxiaoshixing。gonggaoxianshi，meizhuangrihuaxingyezhunrupinpaixinzengxiaoaoting。

抖音邀请跨境品牌商家入驻，开展全球进口超市业务

jinri，douyindianshangfabugonggaocheng，weimanzuxiaofeizheduiyouzhishangpindexuqiu，tishengxiaofeizhedegouwutiyan，pingtaixiankaizhanquanqiuyouxuanjinkouchaoshiyewu，yaoqingkuajingpinpaishangjiaruzhuquanqiuyouxuanjinkouchaoshi。congpinleilaikan，hangairiyongbaihuo、jiuyinlingshi、meizhuanghufuhemuying。

香氛品牌melt season完成超千万人民币天使轮融资

xiangfenpinpai melt season yiyujinriwanchengchaoqianwanrenminbitianshilunrongzi，benlunrongzijiangzhuyaoyongyugongyingliantuozhanjimendianziyuandetuozhan。

melt seasonmugongsichuangliyu2020nian，dingweiqingsheluxian，lizhichengweilvmhyiyangdequanqiuhuapinpaijituan。chanpinduan，gongsiqixiashoufapinpai「melt season」xuanzecongxiangshuisaidaoqieru，bingzhubujiangchanpinxianyanzhanzhixiangfen、gerenhulidengpinlei。

美妆新零售企业国免科技完成数千万A轮融资

jinri，meizhuangpinpaixinlingshouqiyeguomiankejiwanchengshuqianwanerlunrongzi，qunian6yuegaiqiyejiuhuodeguoqianwanjidetianshilunrongzi。

guomiangdfsshigaoduanmeizhuanglingshoupinpai，miaozhunxiachenshichang，yi“keji+xinying+fuwutiyan”dexinlingshousilu，zaisanxianchengshidazaos2b2cmeizhuangtiyankongjian。

伊斯佳撤回北交所上市申请

jinri，yisijiafabugonggaocheng，yinyujiwufazaiguidingshixianneitijiaodisanlunshenhewenxunhandehuifu，gongsinizhongzhigupiaoxiangbutedinghegetouzizhegongkaifaxingbingzaibeijiaosuoshangshideshenqing，bingchehuixiangguanshenqingcailiao。

yisijiazhuyaocongshihuazhuangpindeyanfa、shengchanjixiaoshou，shiyijiayizhinengzhizaoweihexinjingzhenglidegaoxinjishuqiye。gongsizhuanzhuyupifujiance、gongxiaohuli、yanzhengjishuhedingzhifuwudenglingyu。

澳洲天然美妆品牌Lanolips获得私募基金 Point King Capital少数股权投资

aozhoutianranmeizhuangpinpai lanolipsxuanbuyihuodelaizisimujijin point king capitaldeshaoshuguquantouzi，jiaoyitiaokuanzanweipilu。

lanolip chengliyu2011nian，qisuoyouchanpindoushiyouyangmaozhizhicheng。lanolips yirendaohewugonghaidefangshicongaodaliyahexinxilannongminhetamensiyangdemianyangneilihuode，chanpinzhongbutianjiarenhefangfujiherengongxiangjing、kuangwuyoudengchengfen。

Natura & Co暂停IPO，专注雅芳品牌转型

baximeizhuangjutou natura & co yijingzantinglezainiuyuezhengquanjiaoyisuodeshangshijihua，zhuyaoyuanyinshie/wuzhanzhenghelilvbiaoshengjiquanqiugushidailaidejuliebodong。

qishouxizhixingguanbiaoshi，youyushichangbodongjiaju，gongsimuqianyijuedingzantingshangshijihua，bingjiangzhongdianfangzaituidongqixiapinpaiyafangdezhuanxingshang。

女性护理品牌Kushae获得融资

riqian，meiguonvxinghulipinpaikushaehuode125wanmeiyuanzhongzilunrongzi，zheibizijinjiangyongyuyingxiaoyijipinpaidejinyibukuozhang。

kushaeyu2017nianchuangli，zhizaiweinvxingtigongyouxiao、wenhe、tianranhenengpinghengphzhidenvxinghulichanpin，baokuosichuhulipaomo、pengsuanshuanji、chuchoupenwu、shentimoshagaoheshentiyoudeng。

MISTINE 获超2亿元A轮融资

guominmeizhuangpinpai「mistine」jinriyiwanchengchao2yirenminbialunrongzi，benlunzijinjiangzhuyaoyongyuchanpinyanfadiedai、wanshangongyinglian、tuanduijiansheyijipinpaituiguang。

「mistine」zai2016nianjinruzhongguoshichang，yi“fangshuifanghan、butuozhuang”weichayihuadingwei，chenggongdazaobaohanfangshaixilie、dizhuangxilie、hufumeirongxilie、gehuxilie、yanbuxilieyijichunbuxiliezaineide“redaizhuanyan”guominhuazhuangpinjuzhen，xianyichengweitianmaodengdianshangpingtaifangshaihefendidaleimudiyidapinpai。

李佳琦官方小程序增加「精选好物」新功能

zuijin，lijiaqizhibojiandeguanfangweixinxiaochengxu“suoyounvshenghuiyuanfuwuzhongxin”tuichulexingongneng，aishanghaizengjia“jingxuanhaowu”fenqu。

yonghukezhijiedianjiqizhongshangpin，tiaozhuanzhidisanfangpingtaihuopinpaiguanfangxiaochengxuxiadan，muqianyiyouamani、lankoulianggepinpaizhangqiruzhu。

薇娅夫妇名下两家公司被列入经营异常

guangzhouweimikesifushiyouxiangongsi、guangzhouweiyafengmaoyiyouxiangongsiyintongguodengjidezhusuohuojingyingchangsuowufalianxi，riqianbeiguangzhoushibaiyunqushichangjianduguanlijulierujingyingyichangminglu，erzheiliangjiagongsidezhuyaogudongjunweiweiyahetadezhangfudonghaifeng。