国内发布首个纯净美妆团体标准；多地因「无防腐」备案被驳回；INTO YOU、橘朵等多个品牌小红书被封禁… | 美妆风向标

资讯2年前 (2022)更新蛋挞

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国内发布首个纯净美妆团体标准；多地因「无防腐」备案被驳回；INTO YOU、橘朵等多个品牌小红书被封禁... | 美妆风向标

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# 国内发布首个纯净美妆团体标准；

# 上海市监局：不应签订「最低价协议」；

# 多地因「无防腐」备案被驳回；

# 华熙生物新原料「水解透明质酸钙」完成备案；

# 两项新原料近期完成备案；

# 丝芙兰即将彻底退出俄罗斯市场；

# 德之馨上线全新天然品牌Maison Lautier 1795；

# NIKE大中华区CEO董炜加入雅诗兰黛董事会；

# 多个品牌官宣代言人；

# SGS收购德国化妆品检测公司proderm；

# 韩国科玛14亿收购韩国最大化妆品包材商YONWOO；

# 口服美容品品牌UNOMI完成A轮融资；

# 水羊收购法国高端品牌PA及伊菲丹；

# 微信搜一搜上线「超级品牌专区」；

# 微信将上线视频号小店；

# INTO YOU、橘朵等多个品牌小红书被封禁；

国内发布首个纯净美妆团体标准

jinri，guangdongshenghuazhuangpinxuehuifabule《huazhuangpin chunjingmeizhuangtongze》tuantibiaozhun，shishiriqiwei2022nian08yue08ri。

biaozhunzhongguiding，chunjingmeizhuangyaoqiuyuanliaobushiyongyouqianzaifengxiandewuzhizuoweihuazhuangpindepeifangzufen，yijishengchanzhongbudejiangyouhaiwuzhidairuhuazhuangpin，yaoqiupeifangchengfengongkaitouming，baocaiyingjunfuhekexunhuanliyonghuokeshengwujiangjiedeyaoqiudeng。

上海市监局：不应签订「最低价协议」

7yue13ri，shanghaishichangjianguanjuzhidingfabule《shanghaishiwangluozhiboyingxiaohuodongheguizhiyin》，gaizhiyinhangaichanpinzhiliang、guanggaoxuanchuan、buzhengdangjingzheng、xiaofeiweiquan、jiageguifan、hetonglvxing、shipinanquan、zhishichanquanbaohudengduofangmianneirong。

《zhiyin》zhijiezhichuwangluozhiboyingxiaohuodongzhongcunzaidetupolunlidixian、shuadanchaoxin、xujiaxuanchuan、xiaoshoujiamaoweilie、xiaofeizheweiquannanwenti，youqiqiangdiaobuyingyaoqiuqitajingyingzheqianding“zuidijiaxieyi”huoqitabuhelipaitaxingqiangzhitiaokuan。

多地因「无防腐」备案被驳回

jinri，duogehuazhuangpinbeianbeibohui，zhuyaoshiyinweipeifang“wufangfu”。erdangqianshichangshangzhudatianrandehuazhuangpinsuoxuanchengde“wutianjiafangfuji”，zhuyaoshizhiweitianjiazhunyongfangfuji，danshishishang，chanpinzhongtianjialeyoufangfuzuoyongdebiaowaifangfuji。

genjubeianyijian，ruopeifangweitianjiazhunyongfangfuji，beianshixutijiaofangfutiaozhanshiyanbaogao，yizhengminggaichanpinzaiyouxiaoqineibuhuibianzhi；ruoshibaocaijubeifangfuxiaoguodechanpin，huozhudayicixingshiyongdechanpin，beianshiyingtijiaoshengchanhuanjinghexiangguanshebeimanzuwujungongyiyaoqiu，yijichuchangchoujianhejianyandouhegedezhengmingziliaodeng。

华熙生物新原料「水解透明质酸钙」完成备案

jinri，huaxishengwuxinyuanliao“shuijietoumingzhisuangai”wanchengbeian，juyuanliaojishuyaoqiu，“shuijietoumingzhisuangai”weihuaxueyuanliao，shiyongmudeweipifubaohuji、baoshiji，keyongyugeleihuazhuangpin，anquanshiyongliang≤2.0%。

两项新原料近期完成备案

jinriyoulianggehuazhuangpinxinyuanliaowanchengbeian，fenbieshilumingqiude“zangzhuzhi”hedisimande“bianjihuangxianjid-sianxianjigaobenbingansuanmijibiananyisuanyan”。

qizhong，“zangzhuzhi”weidongwuyuanliao，zhuyaoshiyongzangzhudebanyouhepixiazhifang，keguangfanyongyugaoshuang、ruye、qingjie、fangshai、caizhuangdenggeleihuazhuangpin，anquanyongliangwei≤95%。“bianjihuangxianjid-sianxianjigaobenbingansuanmijibiananyisuanyan”weihuaxueyuanliao，zhuyaoshiyongmudeweipifubaohuji、baoshiji，keyongyugezhongpifuhuazhuangpin，anquanyongliangwei0.001%。

丝芙兰即将彻底退出俄罗斯市场

7yue11ri，sifulanxuanbujiangchushouqieluosizigongsi，chedituichueluosishichang。sifulanzaieluosiyongyou88jiamendianhe1200mingyuangong，muqianzhengnijiangeluosizigongsichushoujigailiansuodiandedangdizongjingli。

德之馨上线全新天然品牌Maison Lautier 1795

jinri，symrisedezhixinzaiguanwangxuanbujiangfabutianranxiangliaopinpaimaison lautier 1795，bingtongbutuichusangechanpinxian——artisan xilie、madagascar xiliehesupernature xilie。

dezhixinzhengzaifaguoxiangshuizhidougelasiweimaison lautier 1795jianzaogongchang，gongguqizaitianranyuanliaofangmiandediweihe“faguozhizao”biaoshi。qizhongartisan xilieyihuaxiang、zhiwuxiangweizhu，madagascar xiliezhuyaozhanxianmadajiasijiaziranzhongdekuangye、yuanshi、shenmihezhuangli，ersupernature xiliezhuanzhuziranheweilaijiehedechuangxin，zhudaxinshuiguoxiang。

NIKE大中华区CEO董炜加入雅诗兰黛董事会

7yue11ri，yashilandaigongsixuanbuledongweiweiqixindongshihuichengyuan，tacengzaikekoukelezhongguohebaojiedanrenguanlizhiwei，bingyu2005nianjiarunaike，muqiandanrennaikequanqiufuzongcaihedazhonghuaquzongjingli。

yashilandaizhixingzhuxibiaoshi：dongweidejinrongbeijingyijizaixiaofeipinpai、yingxiaofangmiandefengfujingyan，jianghuiweiyashilandaidongshihuitigongbaoguiyijian。

多个品牌官宣代言人

▶cliniqueqianbiguanxuanyataiqupinpaidaiyanrenwangyuan

▶cpbjifuzhiyaoguanxuanzhongguoqupinpaidaiyanrencaixukun

▶hualuntiannumeizhuangguanxuanyataiquxiangfendaiyanrendilireba

▶ibimguanxuanquanqiumousijiangzhiying

▶sidekickshikeguanxuanpinpaiquanqiudaiyanrenbaijingting、pinpaidashishangguanzhe

▶tom fordguanxuanzhongguoqupinpaixiangfenxingxiangdashibaijingting

▶zirantangguanxuanxihufaquanqiudaiyanrenzhaolusi

▶kazilanguanxuanpinpaidashichenbige

▶jingshengzhiyuanguanxuancashuangtoujinghuadaiyanrenxujiaqi

▶m·a·cguanxuanmeilixingxuanguanxujiaqi

▶yslguanxuanhufudaiyanrenxiaozhan

▶faguoxisiliguanxuancaizhuangxiangfendashiwangxinling

SGS收购德国化妆品检测公司proderm

jinri，jiancegongsisgsjituanxuanbushougoudeguohuazhuang、gehuheyiliaochanpinlinchuangceshijiejuefangantigongshangprodermgongsi。

sgsshihuazhuangpin、qingjieyongpinheweishengyongpinceshidetoubuqiye，erprodermgongsichengliyu1994nian，zaideguosheyou2chufenzhijigou。cicishougoujiangbangzhusgsdequanqiuwangluojinyibutiejinyingyangyujiankangxingyedexiaofeizhexuqiu，gongguqizaihuazhuanggehuchanpinceshilingyudetoubudiwei。

韩国科玛14亿收购韩国最大化妆品包材商YONWOO

jinri，hanguokemashougoulehanguohuazhuangpinbaocailongtouqiyeyonwooyanyubaocaizhushihuishe55%degufen。

yanyuchengliyu1983nian，yongyoujin40niandehuazhuangpinbaozhuangcailiaokaifashengchanjingyan，rujinyichengweihanguobentuzuidadehuazhuangpinbaocaiqiye。tongguocicishougou，hanguokemayongyoulechuizhihuadehuazhuangpinjiazhilian，congerjinyibuqianghuaquanqiujingzhengli。

口服美容品品牌UNOMI完成A轮融资

7yuechu，koufumeirongpinpaiunomiyiwanchengalunrongzi，touzifangweikaihuijijinyuxianfengzhangqing。

unomijujiaonianqingrenqunduiyingyangpindexuqiu，dianbujumeijimeiti、doushijiankangyijijichuyingyangsandajichulingyu，bingyusichuandaxuegongtongjianlile“unomiyoulijiankangyanfashiyanshi”。pinpaiyu2021nian4yuezhengshidengluquanwangjinxingxiaoshou，shangxian1nianleijixiaoshouejinyiyuan。

水羊收购法国高端品牌PA及伊菲丹

7yue17ri，shuiyangjituangufenyouxiangongsixuanbuyijingzhengshiyufaguoedbgongsidachengkongguquanshougouxieyi，eryizhouqian，shuiyanggufenganggangwanchengduifaguoqingshepinpaipagongsitouzijishougouzhongguoyewu。

pazaifaguoyongyouzijidegongchang，edbyongyouguojihuadeboshiyanfatuandui，bencitouzishishuiyanggufengoujianguojigaoduanyanfahepinpaijuzhendelichengbeishideyibu。

微信搜一搜上线「超级品牌专区」

jinri，weixinguanggaoxuanbuquanxinshangxiansouyisou“chaojipinpaizhuanqu”，zhulipinpaishixiangenggaoxiaodeliuliangzhuanhuahesiyuzichanchendian。

souyisouchaojipinpaizhuanquzhichizhanshipinpaijichujieshao、guanfangzhanghao、xianshangshangchengjixianxiamendiandengxinxi，jiangpinpaineirongyufuwuhehailiangyonghuxuqiugengjinmidilianjiezaiyiqi。

微信将上线视频号小店

7月14日，微信开放平台发出一则“关于优化视频号橱窗使用规则的公告”，称在2022年7月21日，将上线“视频号小店”，且未来使用视频号橱窗功能，要先注册“视频号小店”。可以看出，视频号目前正快速完善电商带货的能力。国内发布首个纯净美妆团体标准；多地因「无防腐」备案被驳回；INTO YOU、橘朵等多个品牌小红书被封禁... | 美妆风向标

INTO YOU、橘朵等多个品牌小红书被封禁

7yue14rixiawu，bingxili、into you、juduodengduogepinpaizaixiaohongshuturan“beifeng”。guanfanghuifuqibeifengjinwei：weijingpingtaibaobeidebijijiaoduo，yuanshifenzhi10fenyibeikouwan，jiangbeifengjin28tian。pinpaixiangyaohuifu，xuzhunbeihaojinbannianderuanguangbijiyijizhenggaishengming，dabiaohoucaikejiechu。

buguopinpaiguanfangzhanghaorengrancunzai，youpinpaizhanghaosuofabudebijiyezhengchangxianshi，xiaofeizheyekeyizhengchangsousuodaozheixiepinpaimendezhanghao。