淘宝、京东、抖音双十一新动向；娃哈哈跨界个人护理用品赛道；奇华顿联合碳捕捉公司开发环保香水成分… | 美妆风向标

美妆风向标2年前 (2022)发布蛋挞

3,680 0 36

淘宝、京东、抖音双十一新动向；娃哈哈跨界个人护理用品赛道；奇华顿联合碳捕捉公司开发环保香水成分... | 美妆风向标

KEV美妆圈【美妆风向标】版块，每周为你精选整理美妆行业相关资讯，涵盖美妆行业新闻、品牌动态等。资讯不用多，一篇就足够。

要点速览👇

# 20批次化妆品不合格，卡姿兰安热沙均在列；

# 娃哈哈跨界个人护理用品赛道；

# 青松股份欲剥离其他业务，专注化妆品赛道；

# BALMAIN合作雅诗兰黛开发美妆业务；

# 强生公布消费者健康公司名称「Kenvue」；

# Naomi Watts针对更年期女性推出美妆品牌Stripes；

# 欧莱雅将投资10亿建设全新研究创新中心；

# 奇华顿联合碳捕捉公司开发环保香水成分；

# 多个品牌官宣代言人；

# 资生堂将收购英国微生态护肤品牌Gallinée；

# 淘宝全球购双十一引入第三方专业检测机构；

# 京东发布双十一大促规则解读；

# 支付宝爱上海新增直播入口；

# 抖音电商发布《双11好物节活动招商规则》；

# 抖音电商专项治理美妆类目混淆信息行为；

20批次化妆品不合规，卡姿兰安热沙均在列

9yue30ri，guojiayaojianjufabuguanyu20picibufuheguidinghuazhuangpindetonggao。tonggaozhichu，zai2022nianguojiahuazhuangpinjianduchoujiangongzuozhong，jingguangxizhuangzuzizhiqushipinyaopinjianyansuodengdanweijianyan，you20picihuazhuangpinbufuheguiding，kazilan、anreshadengjunzailie。

娃哈哈跨界个人护理用品赛道

8yue28ri，wahahazainianzhonghuiyishangpiluleduokuanrihuachanpin，baokuoertongyagao、chengrenyagao、xiyiningzhudeng。zheiyiweizhe，wahahakuajiegerenhuliyongpinsaidao。

wahahakuajiedexihuxilieyouhangzhouwahahamishengrihuayouxiangongsichupin，gaigongsichengliyu2021nian，jingyingfanweibaokuoriyongbaihuoxiaoshou、riyongpinxiaoshou、huazhuangpinpifadeng。

青松股份欲剥离其他业务，专注化妆品赛道

9yue28ri，qingsonggufenfabugonggaocheng，weilejiangzhuyaoziyuanzhuanzhuyuhuazhuangpinlingyu，nizhuanrangcongshisongjieyoushenjiagongyewudeliangjiaquanzizigongsiguquan。

huazhuangpinhesongjieyoushenjiagongshiqingsonggufendeliangdazhuyaoyewubankuai，cicichushoushiyizhaogongsijidingzhanlvefazhanguihua，shenwahuazhuangpindengdaxiaofeiyewuchanyejiazhi，youhuagongsizichanzhiliang，tishengjingyingyeji。

时装品牌BALMAIN合作雅诗兰黛开发美妆业务

9yue26ri，yashilandaixuanbujianghefaguoshizhuangpinpaibalmainhezuokaifa、shengchanhefenxiaoyixiliemeirongchanpinbalmain beauty，gaixiliedediyigechanpinjiangyu2024nianqiujituichu。

balmainchuangliyu1945nian，shifaguofuzhuangpinpai，cong1947niankaishituichudiyikuanxiangshui，bingzhujianjinrumeizhuanglingyu。

强生公布消费者健康公司名称「Kenvue」

9yue28ri，qiangshengzhengshixuanbuchoujianzhongdexinxiaofeizhejiankanggongsidemingcheng“kenvue”，bingjiexiaolequanxindeqiyebiaoshi。

qizhong，“ken”yuanzisugelanfangyan，yiwei“zhishi”，“vue”yiwei“shijue”，kenvuezhiliyuweiquanqiuxiaofeizhedailaigengyouyiyidegerenjiankangjiejuefangan。

英国演员Naomi Watts针对更年期女性推出美妆品牌Stripes

jinri，yingguoyanyuannaomi wattsxuanbuyushengwukejigongsiamyrishezuo，tuichulezhenduigengnianqinvxingdemeizhuangpinpaistripes，bingjiangyu10yue18rishangxian11kuanchanpin，baokuomianbupenwu、shentiyou、toupijinghua、yishengjunbuchongjideng。

欧莱雅将投资10亿建设全新研究创新中心

9yue27ri，oulaiyaxuanbujiangzaixinzexizhoukelakeshikaisheyigequanxindeyanjiuyuchuangxinzhongxin，touzijiangda1.4yimeiyuan（yueherenminbi10.12yiyuan），yujijiangyu2024nianquanmiantouruyunying。

xindeyanchuangzhongxinjiangzhuanzhuyutoufa、pifuhemeizhuangleibiedemeirongchuangxin，tongshihuizailvsekexuehemeirongjishudengzhanlvekexuelingyukaizhanyanjiu。

奇华顿联合碳捕捉公司开发环保香水成分

jinri，qihuadunxuanbujianghezuotanbuhuohezhuanhuachuangxingongsilanzatechkaifakechixudexiangshuichengfen。

lanzatechgongsiyikaoshengwuxuehedashuju，yi“qitifajiao”weihexinde“tanbuhuo”jishujinrugongyeshichang，bingjiangweiqihuadunchanpinzuhezhongshiyongdeguanjianxiangliaochengfenjianlixindeshengchantujing。

多个品牌官宣代言人

▶tamburinsguanxuanpinpaidaiyanrenjennie

淘宝、京东、抖音双十一新动向；娃哈哈跨界个人护理用品赛道；奇华顿联合碳捕捉公司开发环保香水成分... | 美妆风向标

▶yashilandaiguanxuanhufudashiwanghedi

▶ipsaguanxuanzilvshuiruzhongguoqudaiyanrenzhoushen

▶bilaibaoguanxuanzhongguoqudaiyanrenguojunchen

▶chengyeyishengguanxuanpinpaidashiliuye

▶tatchayiqiyimeiguanxuanpinpaidashizhouzhennan

▶xinxiangyinguanxuanpinpaidaiyanrenxiaozhan

▶revtsiliruitiguanxuanpinpaizhiyoucengli

▶hongsexiaoxiangguanxuandaiyanrenwangziwen

▶yilishiguanxuanpinpaidashitianhongjie

▶olaplexguanxuanshouweixuniaidaiyanrenkai

资生堂将收购英国微生态护肤品牌Gallinée

9yue28ri，zishengtangguanxuanjiangshougouyingguoweishengtaihufupinpaigallinée。tongguocicishougou，zishengtangkeyijiasukaizhanweishengwufangmiandeyanjiu，jinyibuqianghuahufulingyu。

gallinéechuangliyu2017nian，shiyigelaiziyingguodeyishengyuanhufupinpai，qichanpinzhuanzhuyudiaojiepifuweishengwuqun、diaojiejifupingzhang，chanpinhexinchengfenbaokuoyishengyuan、yishengjun、houshengyuan&rusuandeng

淘宝全球购双十一引入第三方专业检测机构

jinri，taobaozhibogongbulejinniandeshuang11zhengtijiezouguihua。erzuoweizuizaodekuajingdianshangpingtai——taobaoquanqiugou，weijijiangdaolaideshuangshiyiyinruledisanfangzhuanyejiancejigou“anxinjian”。

“anxinjian”huizaijiaoyiguochengzhong，bangzhuxiaofeizheduishangpinjinxingjiancehoucongjigouzhijiefadaoxiaofeizheshouzhong。taobaoquanqiugouguanfangbiaoshi，yujishuang11zhiqian，taobao“anxinjian”decanyushangjiaguimojiangdadao300jiayishang。

京东发布双十一大促规则解读

9yue28ri，jingdongshangjiazhongxinfabu2022nianshuangshiyidacuguizejiedu：

在预售方面，本次预售活动有APP爱上海资源、会场资源、市场外投等流量投入，并在货品布局、权益玩法、产品能力等多方面进行全面优化；
在跨店满减方面，本次京东将开启双档位促销活动，分别为每299元减50元促销和每1000元减50元促销；
在发货时效方面，2022年10月30日-11月3日成交的订单，须在48小时内完成发货并确保物流单号有揽收记录。

支付宝爱上海新增直播入口

9yue27ri，zhifubaoappaishanghaixinzengzhiborukou，dianjijikejinrushenghuohaozhibojian，xiangxiahuadonghainengguankanqitashangjiadezhibo。

chuaishanghaizheiyirukouwai，yonghuhaiketongguozhifubaoshenghuopindao、xiaofeiquanpindao、dixiashidengqudaojinruzhibojian。

抖音电商发布《双11好物节活动招商规则》

9yue27ri，douyinshuang11haowujiezhaoshangdahuimianxiangquantishangjia、darenzhengshizhaokai，binggongbulexiangxidezhaoshangguize。

bencihuodongtigongleshiyuzhongzhongbangwanfazhulishangjiashixianpingtaishengyixintupo，baokuo：kuadianmeimanjian、dingjinyushou、haowuzhibojian、shangpinzhongcaoduanshipinrenwusai、zhibojianyinliuduanshipinrenwusai、laxinrenwusai、quanminzutuanpksai dengzhongduowanfa。

抖音电商专项治理美妆类目混淆信息行为

jinri，douyindianshangxuexizhongxinfabu《guanyumeizhuanglei‘hunxiaoxinxi’xingweidezhuanxiangzhiligonggao》，gonggaoxianshihunxiaodechangjingbaokuo：fenxiang/fabushangpinshiyongtarenpinpaidetuxingbianyihuopinpaibianxingci/yanshengci，huoshangpinyutarenpinpaishangpinmingcheng、baozhuang、zhuanghuangxiangtonghuoxiangsi，zaochengxiaofeizhehunxiao。

zhiliduixiangbaohanshangpinweiduhechuangzuozheweidubulunshishoumaideshangpinhaishichujingdechanpin，doushibeizhilideyibufen。