Kenzo美妆香水天猫旗舰店闭店；资生堂新设7个新部门调整组织架构；上美集团通过港交所聆讯… | 美妆风向标

美妆风向标2年前 (2023)发布蛋挞

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Kenzo美妆香水天猫旗舰店闭店；资生堂新设7个新部门调整组织架构；上美集团通过港交所聆讯... | 美妆风向标

KEV美妆圈【美妆风向标】版块，每周为你精选整理美妆行业相关资讯，涵盖美妆行业新闻、品牌动态等。资讯不用多，一篇就足够。

要点速览👇

# 市监局发布广告绝对化用语执法指南意见征求稿；

# 爱茉莉集团将重振Annick Goutal香水业务；

# 资生堂新设7个新部门调整组织架构；

# 奇华顿推出首家综合香精微胶囊中心；

# 花王针对Z世代男士推出化妆品牌「UNLICS」；

# DIPTYQUE携手艺术家打造「材质的独白」艺术工坊；

# 芬美意基于EmotiCODE™创作打造Focus香氛；

# NARS推出品牌全球玩妆先锋NARS POWER PLAYERS；

# Kenzo美妆香水天猫旗舰店闭店；

# the ordinary宣布停售粉底液等底妆产品；

# 法国娇兰官宣全球大使吉娜；

# KONO官宣香氛系列洗发水代言人殷桃；

# 上美集团通过港交所聆讯；

# ELOREA完成百万美元种子轮融资；

# Dae Hair获百万美元A轮融资；

# Ayurveda获千美元A轮融资；

# 生合万物完成数千万元A轮融资；

# 印度纯素个护品牌TrueFrog获融资；

# 快手电商对售假的违规处理进行调整；

#「多啦阿梦」获 CMC 投资；

# 小红书申请注册「小杭坑」商标；

市监局发布广告绝对化用语执法指南意见征求稿

12yue7ri，guojiashijianjufabule《guanggaojueduihuayongyuzhifazhinan（zhengqiuyijiangao）》，mingqueyixialiangzhongqingkuangbushiyong《guanggaofa》jueduihuayongyudeguiding：

1）仅表明生产经营者的服务态度、经营理念、爱上海的；

2）仅表达经营者或者商品的目标追求的。

chucishiyongjueduihuayongyuqieweihaiqingwei，kebuyuxingzhengchufa。xuyaozhuyideshi，ruguoyaopin、yiliaoqixie、baojianshipindengguanggaozhong，chuxianyuliaoxiao、youxiaolvdengxiangguandejueduihuayongyu，zebubeirenweiweihaiqingwei。

爱茉莉集团将重振Annick Goutal香水业务

jinri，aimolijituanxuanbujiangzheshouzhongzhenannick goutaldexiangshuiyewu，jiasutuidongqixiandaihuaheguojihuajincheng。

Annick Goutal创立于1981年，曾推出过多款经典香水。2011年，爱茉莉集团将其收购后，一直将重心放在Annick Goutal更具活力的护肤品bumen，erhulvelexiangshuibumen。

资生堂新设7个新部门调整组织架构

12yue6ri，zishengtangjituanxuanbujiangduiyanjiukaifa、gongjiwangluo、quanqiupinpaidanyuandengsangecengmianjinxinggongnengzhengliyuzhongzu。duoda7gexinbumenbeisheli，6gejiubumentongshibeijiechu，jinerqianghuabutongbumenyijibumenneibudegoutongyuxiezuo，gengjiagaoxiaodidachengmubiao。

奇华顿推出首家综合香精微胶囊中心

12yue6ri，qihuadunxuanbuzaixinjiapotuichushoujiazonghexiangjingweijiaonangzhongxin。muqiangaizhongxinyiwanchengyibijiazhi2.2yiyuande5niantouzijihua，jiangjinyibufazhanjiaonangshusongjishu，kuodashengwujiangjiefangmiandechuangxin，yimanzugaoxingneng、huanbaoxiangweishifangdejiejuefangan。

花王针对Z世代男士推出化妆品牌「UNLICS」

12yue1ri，mianduitanqiumeigande“zshidainanxing”，ribenhuawanggongsituichulehuazhuangpin“unlics”。

“unlics”youunlimited（wujinde）hecuriosity（haoqixin）lianggecijieheercheng，yuyiwuxianjifaduiyumeigandehaoqixin。qishouxiaodanpinbaokuohuazhuangdiru、huazhuangshuideng。2023nian1yue12ri，pinpaihaijiangzaicituichu5kuanxindanpin。

DIPTYQUE携手艺术家打造「材质的独白」艺术工坊

jinri，diptyquexieshouyishujiawangchunyushanghaizhangyuandazaole「caizhidedubai」yishugongfang。

yishugongfangguihualeruogangejingdiandeyishu“jingdian”yu“kongjian”，piruyilakuaiweizhuandelaqiang、judadebaisetaotuliaokuai、bolikuaixuanguaxiangdiedekongjianyijirouruandemianliaowu，zhanshichu“caizhi”zheiyizhutidetongshi，yezhangxianlediptyqueduiyujingdianjiyihelingganchuangzuodebujiechuancheng。

芬美意基于EmotiCODE™创作打造Focus香氛

jinri，fenmeiyituichulejiyuemoticode™chuangzuodexiangfenfocus。emoticode™shiyigexiangfenshejiguize，keyibangzhuxiaofeizhejizhongzhuyilibingjinruchenjinzhuangtai，muqianzhengzaishenqingzhuanli。

focusxiangfendechuangzuojinglilesanbuliucheng：

1）识别：fenmeiyidutedescentmove®gongjukeyipingguyouqiweihexiangfenhuanqideganshou；

2）创造：yituoemoticode™heiris shujuku，yiqingganweizhongxinchuangzaodutexiangfen；

3）证明：yanjiuzhengshi，zhuanweizengqiangzhuyiliershejidefocusxiangfenqueshikeyitigaojingshenbiaoxian。

NARS推出品牌全球玩妆先锋NARS POWER PLAYERS

12yue7ri，narsshoucituichule3weipinpaiquanqiuwanzhuangxianfengnars power players。

nar power playerszuowei“yuanyuzhoushuziren”，qichuangzuoyinarsquanxinxiguanyaguangchungaoxilieweilinggan，quanshilechaoyueshidaidexianfengmeizhuangli，chengxianlenarsduishuzichuangxindebuxiezhuiqiu。

kenzo美妆香水天猫旗舰店闭店

jinri，kenzokaizhuomeizhuangtianmaoqijiandianfabubidiangonggao，jiangyu2022nian12yue30riguanbiqitianmaoguanfangqijiandian。

kenzochuangliyu1970nian，bingyu1993nianbeilvmhjituanshougou，duonianlaikaipilehufu、meizhuang、xiangfen、fushidengduogepinleixian。qihufuyumeizhuangxiandejiageshezhiyizhibijiao“qinmin”，danyouyudingweimohu，jinnianlaixiaoliangcandan。

the ordinary宣布停售粉底液等底妆产品

12yue6ri，the ordinaryzaiinsshangxuanbujiangtingshoufendiye、zhexiachanpin，yuanyinshidizhuangchanpinwufarangpinpaiyingli。muqiantingchandezhuyaoshizhexiaye、zhexiafendihezhexiagaozhei3kuanchanpin，dizhuangchanpinhuojiangzaiweilaihuigui，danmuqianthe ordinarydemubiaorengshizuohaohufuxian。

法国娇兰官宣全球大使吉娜

12yue7ri，faguojiaolanguanxuanjinaweiquanqiudashi，xieshougongfubali，qingzhujiaolanjinlianggeshijideyishuchuanqi。

KONO官宣香氛系列洗发水代言人殷桃

12yue10ri，konoguanxuanxiangfenxiliexifashuidaiyanrenyintao，xieshougongtongyanyishalongxiangfenmeixue。

韩束母公司上美集团通过港交所聆讯

12yue4ri，gangjiaosuogonggaopilushanghaishangmeihuazhuangpingufenyouxiangongsiyitongguoshangshilingxun，qizhaogushuxianshi：jiezhi2022nian6yue30ri，jituanjinnianyingshoujiaoshangniantongqijianshao31%，jinglirunjianshaojin60%。

shangmeijituanshiyijiaduopinpaihuazhuangpinxiaoshougongsi，zhuanzhuyuhufupinjimuyinghulichanpindekaifa、zhizaojixiaoshou，hanshu、yiyezihehongsexiaoxiangshigaigongsidesandazhulipinpai，qizhonghanshudeyingshouzhanbijin50%。

香氛品牌ELOREA完成百万美元种子轮融资

jinri，xiangfenpinpaieloreawanchengle200wanmeiyuandezhongzilunrongzi，zijinjiangyongyujiaqiangyingxiaojichanpinshangxinsudu，pinpaijihuameiyuetuichuyikuanxinchanpinhuoxiangguanyingxiao。

elorea chengliyu2021nian，yituohanguoyoujiudexiangfenwenhuajilishi，muqianyituichuxiangfen、xiangxunlazhu、hushoushuangdengduokuanchanpin，weilaijihuatuozhanfushi、peishijishentihulidenglingyu。

美国小众护发品牌Dae Hair获百万美元A轮融资

jinri，meiguoxiaozhonghufapinpaidae hairhuodele800wanmeiyuandealunrongzi，zijinjiangyongyuguyonggengduoyuangong，gongguyusifulandehezuo，bingjinyibukaizhanguanggaoyingxiaohuodong。

dae hairchuangliyu2020nian，zhudaqingjiehechunsuhufa，chanpinzhuyaobaokuoxifashui、hufasuyijiduozhongzaoxinghulichanpin，bingyiyusifulanjianliledujialingshouhezuohuobanguanxi。

DTC美容品牌Ayurveda获千美元A轮融资

yindudtcmeirongpinpaiayurvedajinqihuodele1500wanmeiyuandealunrongzi，zijinjiangyongyutuozhanxinyonghu、tuanduikuochongyijiquanqudaokuozhan。

ayurvedachuangliyu2021nian，shiyigequanqudaomeirongbaojianpinpai。pingjieqiquanqudaoxiaoshoudeqiangdaladongli，ayurvedayujidao2023nianzishendenianshourujiangzengzhang10bei。

合成生物公司生合万物完成数千万元A轮融资

12yue5ri，shenghewanwu（suzhou）shengwukejiyouxiangongsixuanbuwanchengshuqianwanyuanpre-alunrongzi，zijinjiangyongyutianranchanwuzhizaoshifanxiandejianshejichanpindeyingyongyanfa。

shenghewanwuhexintuanduilaiziyuzhongguokexueyuan，muqianyihuode33geyuzaoganhechengxiangguandezhuanli，qidaibiaochanpinrencanzaoganzaiyaopin、baojianpinhehuazhuangpindengshichangyongyoujudadeshangyeqianli。

印度纯素个护品牌TrueFrog获融资

jinri，yinduchunsugehupinpaitruefroghuodele200wanmeiyuandexinyilunrongzi，zijinzhuyaoyonglaishengjiyanjiusheshi、kuodachanpinxian、tuozhantuanduibingyouhuayingxiaocelve。

truefrogchengliyu2020nian，pinpaizhuda100%zhiwujidi，muqianchanpinfugaijiemianru、runfushuang、yanshuang、xifashui、hufasu、famo、juanfabangdeng17gezhonglei，zhuyaotongguoguanwang、yamaxunyijinykaadengzhuliudianshangpingtaixiaoshou。

快手电商对售假的违规处理进行调整

12yue1ri，kuaishoudianshangduishoujiadeweiguichulijinxinglediaozheng，12yue9rishengxiao。zongtilaikan，zhenduishoujiaxingwei，qizhanghaofengjin、touliuxianzhidengchufariqisuoduan，danweiyuejinzengduo，koufenyexiangduitisheng。

抖音全域运营服务商「多啦阿梦」获CMC投资

jinri，douyinquanyuyunyingfuwushang「duolaameng」xuanbuhuodecmczibendujiatouzi。duolaamengchengliyu2021nian，zhuyaoyituoneirongheshuju，xiezhupinpaiwanchengzaidouyindequdaobujuheyewutuozhan。

duolaamengmuqianyiyujiaolan、xisili、lankoudengpinpaidachenghezuo，benluntouzijiangzhuliqijinyibuwanshanqihexinjishu，tuozhanyewutuandui，tishengkehutiyan。

小红书申请注册「小杭坑」商标

xiaohongshukejiyouxiangongsijinrizhengzaishenqingzhuce“xiaohangkeng”shangbiao，qifenleishejitongxunfuwu、jiaoyuyule、yiliaoyuanyideng。tongshi，xiaohongshuhaizaishenqing“fawushu”、“xiaohongshuwairen”、“xiaohongshuweilaipinpai”dengduogeshangbiao。