jinri,lianhelihua、baojieyinshoujiaguogaobeixilajingzhengweiyuandiaocha。diaochaguochengzhong,xilajingzhengweiyuanfaxianshangshuliangjiagongsidechanpinzaixiladeshoujiabiaierlangaochu113.92%dao361%。
congqunian7yuekaishi,xila “jiatingqingjiechanpin”detonghuopengzhanglvzhangfuxunmeng。qunian11yuexilaxidijidejiageshangzhangle13.4%,12yuejiageshangzhangle15.9%。cicidiaochademudeshiducugongsijiangdichanpinjiage,weilaiyinian,xilajingzhengweiyuanhaikenengjinxingfanjingzhengxingweidediaocha。
央视315晚会曝光美容针非法注射
315wanhuishang,yangshipuguangle“meirongzhenfeifazhusheluanxiang”,jielulegongzuorenyuanxianchangshiyongzhuangzihaomeirongzhenzhushepingguoji,xuduozhipizhunyongyubiaocengtumodechengfenyebeizhijiedajinpifuli,dazhenrenyuanmeiyouyishizizhi,dazhenchudexuezairouhuiqudengxingyeluanxiang。
meirongzhenbeihoudelirunyefeichanggao,meizhenchengben300duo,shoufeiquedadao3000yuanyizhen。baodaoshejidegongsiyouhaimaoshengwukejiyouxiangongsi、jitaiyinzishengwukejiyouxiangongsi、yishengzishengwuyiyaoyouxiangongsi、xurimeiyeshangmaoyouxiangongsideng。
花王上线太空洗发水片
3yue15ri,huawangxuanbutuichuspace kibuntaikongxifashuipian。4yue3ri,zheikuantaikongxifashuipianjiangzailetianjituandexianshanggouwupingtaixianliangfashou。
taikongxifashuipianshiweilejiejueyuhangyuanzaishuiliangxiao、shizhongdeguojikongjianzhanzhongdexitouwenti。space kibuntaikongxifashuipianwuxuyongshui,zhiyongyizhishoujikeqingsongcaqutoupihetoufadewugou。tajikezaitaikongshiyong,yekeyongyuhuwai、shinei,yijimanzushangbanzuderichangxuqiu。
丝芙兰合作TikTok上线美妆孵化器计划
jinri,sifulanyutiktokhezuoshangxianlemeizhuangfuhuaqijihua,nianqingdemeizhuangpinpaiyoujihuitongguoxiliepeixun、yuyouyingxianglidemingrenhezuodengfangshi,xuexijiyuchuangzuozhedeyingxiaofangfa。
weiqi6geyuedekechengjieshuhou,xueyuanjiangyoujihuizaibeimeisifulanshangxianchanpin。jinnianjiangyou12gepinpaicanzhan,zheixiepinpaijiangbeifencheng4gexiaozu,lvxiancanjiazhutiwei“eademhehyperskin”deqidongyishi。
洁雅股份欲入局重组胶原蛋白赛道
3yue13ri,jieyagufenfabugonggaochengjiangyuchuangjianyiliaohezuo,liyongshuangfanggeziyoushikaifazhongzujiaoyuandanbaiyingyonglingyudeguangkuoshichang。shuangfangjianggongtongchuzichenglihezigongsi,qizhongjieyachuzi 260 wanyuan,zhanbi 52%,chuangjianchuzi 240 wanyuan,zhanbi 48%。
jieyagufenbiaoshijiaoyuandanbaikeyiyongzaizhuangzihaochanpin,yekeyiyongzaixiezihaochanpin。tongshi,jieyagufenhaijiangkuodahuazhuangpinzhuanyerencaichubeiliang,yugaoxiaokaizhanchanxueyanhezuo。
逸仙电商官宣首席科学官承静
3yue9ri,wanmeirijimugongsiyixiandianshangguanxuanchengjingdanrengongsixindeshouxikexueguan。
承静本科毕业于上海交通大学高分子科学专业,并在攻读硕士学位期间完成了华盛顿圣路易斯大学和复旦大学合办的Olin EMBA项目。在加入逸仙电商前,承静在雅诗兰黛工作了17年,担任过多个高级管理和研发职位。
润百颜品牌定位升级为「玻尿酸科技修护美学」
3yue17ri,zaichunjixinpinfabuhuishang,runbaiyanxuanbulepinpaidingweideshengji,ji「runbaiyan——boniaosuankejixiuhumeixue」。
runbaiyanzongjinglijiedulepinpaidujiakejiinfihayingfeizhipeiboniaosuanhuangjingongshi,yijirunbaiyandazaochanpindehexinluoji,xuangaolerunbaiyan2.0shidaidedaolai。
多个品牌官宣代言人
▶xuehuaxiuguanxuanquanqiupinpaidaiyanrendierda·siwendun
▶duoyoupomeloplusguanxuanpinpaiquanxindaiyanrensunyihang
▶yashilandaiguanxuanquanqiudaiyanrenyangmi
▶lanjiasitingguanxuanzhongguoqupinpaidaiyanrenguanxiaotong
▶jifanxiguanxuancaizhuangdaiyanrenliuyuning
▶balioulaiyaguanxuanpinpaidaiyanrengongjun
▶yifeidanguanxuanjinghuafangshaidashiliyitong
Aarts Packaging被包装巨头TriMas收购
jinri,meiguobaozhuangjutoutrimasxuanbushougoulaizihelandeshehuabaozhuangchuangxinjiejuefangangongyingshangaarts packaging。
aarts packagingzongbuweiyuhelan,qifuwudekehufugaigaoduanmeizhuangheshenghuofangshipinpai、shipinheshengmingkexuezhongduanshichangdeng。qigongchangtongguoleiso 9001heyingguolingshoushangxiehuidequanqiushipinanquanbiaozhunrenzheng,haibeidulikechixufazhanpingjigongyingshangecovadispingweiyinji。
漾博士宣布完成5700万港币A+轮融资
3yue8ri,qingdaohaobotangpinpaiguanliyouxiangongsiqixiapinpai「yangboshi」xuanbuwancheng5700wangangbia+lunrongzi,zijinjiangyongyucujinxiangmufazhan,tuidonggongsixiangzuiyoushehuijiazhideliansuoqiyefangxiangfazhan。
qingdaohaobotangpinpaiguanliyouxiangongsichengliyu2021nian,shiyijiazhuanyejiejuetoupiwentideliansuojigou,qixiapinpai「yangboshi」quanguoyiyou300duojiamendian。
高叶开启淘宝直播首秀
3yue16ri17dian,gaoyezuoweikasadishenghuoyishutuiguangdashikaiqiletaobaozhiboshouxiu。gaoyezaitianmaokasadiguanfangqijiandianzhibojianfenxiangleyitaozijiduyoudemeihaoshenghuo“miji”,jiangshuzijizaigongzuozhiyudexingqureai,yebiaodalezijipinfanchongshangresou“hongle”zhihoudeganshou。
天猫国际更新商家营销准入基础规则
jinri,tianmaoguojigengxinle《tianmaoguojishangjiayingxiaozhunrujichuguize》,jutidebiangengneirongwei:
- 违规限制中,店铺近90天内因严重违规扣分累计达24分的,将被限制参加营销活动。
- 商品品质中,报名商品品质须有竞争力,若店铺品质感知不达标,将被限制参加营销活动。
淘宝新增「品质保障」服务
3yue14ri,weiletishengxiaofeizhedegoumaitiyan,zengqiangmaimaishuangfanggouwuxinrendu,taobaojiangzhenduixiaofeidianzileishangpin,nixinzeng“pinzhibaozhang”fuwu。
gaixiangfuwuguidinglemaijiazhunru/tuichuyaoqiu、fuwuyaoqiuyijixiaofeizhefuwushenqingtiaojianhejuzhengyaoqiudeng。fuhezhunrutiaojiandemaijiaheshangpinkeshenqingzhanshi“pinzhibaozhang”fuwubiaoshi,bingduixiaofeizhelvxinggaifuwu。
拼多多跨境平台Temu即将在英国正式上线
jinri,pinduoduokuajingpingtaitemubiaoshi:jihuazai3yue25rizaiyingguozhengshishangxian。zheiyejiangshijimeiguo、jianada、xinxilan、aodaliyahou,temujinrudeyouyigeshichang。juxi,temuhouxuhaijihuajinjungengduoouzhoudiqushichang。