市监局首次开展《直销管理条例》修订立法调研

8yue15ri，guojiashichangjianduguanlizongjufabutongzhicheng：《zhixiaoguanlitiaoli》xiudinglifadiaoyanyizaijingkaizhan。cicitiaolixiuding，jiangjianchiguifanyufazhanbingzhongdeyuanze，liqiubaohuchuangxinfazhanyuwanshanzhiliguizejunheng。

yifangmian，xiudinghoude《tiaoli》jiangzhichizhixiaoqiyechuangxinfazhan，jinyibujifazhixiaoqiyedechuangxinhuolihefazhandongli；lingyifangmian，yehuijianlishiyingzhixiaoxingyetediandejianguanzhiduhejizhi，qianghuashiqianshizhongshihouquanliantiaojianguancuoshi。

国际天然有机化妆品协会发布新版《“天然”标志使用指南》

jinri，guojitianranyoujihuazhuangpinxiehui（nature）fabulexinban《“tianran”biaozhishiyongzhinan》。zheixiangbiaozhunjiedingle13gechanpinleibie，duimianshuang、jingyou、xifashuihekouqiangweishengyongpindengjinxinglequfen，zaijianguhuazhuangpingongnengdetongshishixianlezuidachengdudetianranxing。

muqian，gaixiehuiyongyou70duojiahezuohuobangongsi，tongguoxiehuidebiaoshi，xiaofeizhekeyiqingsongshibieyunhangaobilitianranheyoujichengfendechanpin。

省化妆品学会发布国内第一个敏感肌团体标准

jinri，guangdongshenghuazhuangpinxuehuifabule《huazhuangpinshiyongminganpifugongxiaopingjia》tuantibiaozhun，zheiyeshiguoneidiyigeminganjituantibiaozhun。

zheixiangtuantibiaozhunjiangyu2023nian9yue9riqizhengshishishi，jiangduiyukaizhanminganjipifukexuehehuazhuangpinjishudejichuyanjiu，yijikaizhanxiangguanxueshujiaoliuhechanpinyanfatigongjudadebangzhu。

首都医科大等三大机构专家联合发布《婴童护肤健康指导》

8yue17ri，jingdongchaoshilianheshoudouyikedaxue、tongjidaxuefushudongfangyiyuanheshanghaijiaotongdaxueyixueyuanfushuxinhuayiyuande3weizhuanjia，gongtongfabule《2023niandiyiqiyingtonghufujiankangzhidao》。

zuoweixingyeneishoufen《yingtonghufujiankangzhidao》，tagongbaohan7tiaoneirong：

1）shiyongxinchanpinqianxianjinxingpifuceshi，nengyouxiaoyufangbaobaojifuguominxianxiang；

2）xiajijibaobaoxizao、hufushixuanzewenhedexihuchanpin，youzhuyuhuanjieheyufangshizhen；

3）baobaoqingdushaishangshi，buxushiyongyaowuzhiliao，yingduozhuyibushuibaoshi；

4）0-3suiyingyouerhufuyibaoshiweizhu，3-12suiertonghufukeyouxianxuanzehantianranzhiwuyouzhidechanpin；

5）baobaohufumeiri2cizuijia，qiemianshuang、shentirubukehunyong；

6）meitianzaochenxishuwan、wanshangshuijueqian，jibaobaoqingtuyicenghufumianshuangjike；

7）jibaobaoshiyongheshidemianshuang，keyouxiaobimianduozhongjifuwenti。

美丽修行推出自有品牌HEY:REAL

近日，拥有4000万用户的美丽修行App新增了一个“共创”栏目，随后便有消息称，美丽修行或将放弃数据，全心投入自有护肤品paihey:real。

8yue17riwan，meilixiuxingzaiqigongzhonghaohuifucheng：gongchuangjihuashiyigeyoumeilixiuxingzhudaodechuangxinyunyingmoshi，suoyouyonghu、gongchangyuanliaofang、disanfangyanfashiyanshi、ziyoudepeifangshiyijikoljunkeyicanjia。zhizaigongtongqutansuoruhejiyonghutigonggengduodejiazhi，lingtingmeiyiweicanyuzhedegongchuangzhisheng。

TrèStique母公司宣布破产

8yue17ri，youxiaoxicheng：caizhuangpinpaitrèstiquemugongsitomia beautyyouyuchuangshirenzhijiancunzaimaodun，yigenjumeiguopochanfadi11zhangshenqingpochanbaohu。

jupochanwenjianxianshi，trèstiquedekongzhiquancunzaineibumaodun。gongsihaitoulu，jinnianshangbanniangongsijingkuisunda27.96wanmeiyuan。muqian，tomiajiqichuangshirenshangweihuiyingxiangguanxiaoxi，trèstiquewangzhanrengzhengchangyunyingzhong，yirankeyigoumaixiangguanchanpin。

欧莱雅小美盒社媒账号停止运营

8yue16ri，oulaiyafabuleyizezhongyaogonggao：jiyugongsizhanlvediaozheng，oulaiyaxiaomeiheweixin、weibo、xiaohongshujidouyinguanfangzhanghaojihuayu2023nian8yue31ritingzhiyunying，bingyu9yue30rizhuxiao。tongshi，oulaiyaxiaomeiheguanfangdianpuyejiangyu9yue30riguanbi。

伊丽莎白雅顿涉嫌误导消费者被罚

jinri，yilishabaiyadun（shanghai）huazhuangpinmaoyiyouxiangongsizaidouyintuiguangqiquanxinbaichaxinjixiliechangxianheshi，shengcheng“……zhiyaoliangbeinaichaqian，jiukeyiyongyouyadunbaichaquantaohufu……”，zheizhongxingweishexianwudaoxiaofeizhe，yincibeishanghaishihuangpuqushichangjianduguanlijufakuan2wanyuan。

赫丽尔斯因宣传抗老被罚

heliusheliersiguanliangongsibeijingchuoweilehufupinyouxiangongsi，yinshexianweifan《fanbuzhengdangjingzhengfa》xiangguanguiding，beibeijingshimiyunqushichangjianduguanlijufakuan20wanyuan。

yuanyinshi2022nian11yue15rizhi2023nian05yue18riqijian，“heliushuazhuangpinqijiandian”zaizhibojianbeijingjiwangdianyemianyizhixuanchuan“zhuanyankanglao”，shexianqipian、wudaoxiaofeizhe，weifanle《fanbuzhengdangjingzhengfa》。

多个品牌官宣代言人

▶baojieguanxuanjiankangmeijipinleidashiwenyongshan

▶wanmeiguanxuanyanshuangdaiyanrenqiwei

▶juduoguanxuanpinpaidaiyanrensongzuer

▶tripollarchupuguanxuanquanqiupinpaidaiyanrenjujingyi

▶langshiguanxuanpinpaizhiyouyushi

▶mistineguanxuanxindongdaiyanrenbillkin、chunbucaizhuangdaiyanrenppkrit

▶usmileguanxuanpinpaidashicengshunxi

▶biouquannanshiguanxuanpinpaizhiyouchenmuchi、cisha、liyunrui

▶yamengguanxuanpinpaidashiayunga

元育生物完成近亿元A轮融资

8yue16ri，beijingyuanyushengwukejiyouxiangongsixuanbuwanchengjinyiyuanalunrongzi，benlunrongzijianghuijiasuyuanyushengwuzaiweizaohechengshengwuxueyuanliaolingyuchanpindeguanxiankaifa、guimohualiangchan、yingyongchangjingkaifayijihaineiwaishichangtuozhan。

yuanyushengwuchengliyu2021nian，nenggouzaifenzishuipingwajuehechuangzaoweizaojiyuanliao，bingnengyigongyehuafangfashixianguimohualiangchan。weizaojishuyushengwujideyizhong，nenggoutigonganjisuan、zaoduotang、xiaqingsu、soddengduozhongchengfen。

合成生物技术研发商微元合成获亿元A轮融资

8yue16ri，hechengshengwujishuyanfashangweiyuanhechengxuanbuhuodeshangyiyuanalunrongzi，benlunrongzijiangzhuyaoyongyuyanfashiyanshikuojianheduogeshengwuzhizaochanpinguanxianshishengchan。

weiyuanhechengchengliyu2021nian12yue，shiyijiayihechengshengwujishuweijichudeshengwuzhizaogongsi，zhiliyushiyongditan、jienenghekechixudefangshishengchangeleihuahewu，bingyingyongyuyiyao、rihua、nongye、shipin、siliaohecailiaodenglingyu。

zi2022nianchuzhengshiyunyingyilai，weiyuanhechengxianhouwanchengleganluchun、aluotongtangheduozhongleihuluobusudejishukaifa、zhishichanquanquanqiubuju、zhongshiheliangchan。

德国高端美妆零售商Douglas或于明年申请IPO

jinri，youxiaoxichengouzhousimutouzijutoucvc capital partnerszhengzaitantaodeguogaoduanmeizhuanglingshoushangdouglasdeshangshikeneng，zuizaokenengyumingnianjinxingipozhunbei，bingzaideguofalankefujiaoyisuoshangshi。cicijiaoyidouglasdeguzhigaoda70yiouyuan。

douglasyu1821nianzaideguohanbaochuangli，zaiouzhoujingyingyou1800duojiashangdian，ergongsizai2021-2022cainiandeshouruyuewei37yiouyuan。

美妆公司HatchCollective被时尚集团AEG收购

jinri，shishangjituanaegxuanbuyishougoumeizhuanggongsihatchcollective，yixunqiuzaimeizhuanghegerenhulishichangkuodafene，jutijiaoyixijiezanweipilu。

hatchcollectivechengliyu2009nian，qixiapinpaibaokuonaturewell、found active、orlando pita play、txtur hepaint & petals。jiaoyihou，hatchcollectivejianggengmingweiax beauty brands。

天猫国际发布《商家资质标准》变更

8yue16ri，tianmaoguojixuanbujiangzhendui《tianmaoguojizifeibiaozhun》meizhuangleimuzhunruguizegengxin，shengxiaoshijianwei2023nian8yue23ri。

biangenghoudeguizewei，gaijingyingdaleixiazhuanyingdianruzhuxutigong3gejiyishangpinpai，bingxutijiaoyishangbiaoquanrenweiyuantoudesanjijiyineishouquanhuojinhuopingzheng。yiyashilandaiweili，yashilandaijituanruzhutianmaoguojixutigongchuyashilandaiyiwaidelianggepinpaichanpin，yijixiangguanjinhuo、shangbiaodengzhengming。

小红书蒲公英内测报备「合集模式」

jinri，xiaohongshutuichuleyigehejimoshiyixiangzhengjihuodong。“hejimoshi”guanfangjieshiwei：pugongyingpingtaiweishixianduogekehu(2-5ge)zaitongyibozhudebijizhongtuiguangbutongchanpindexuqiu，suotuichudequanxinhezuomoshiyihejimoshi！zhibaixieshuojiushi“pinguang”，jizaiyipianbijili，tongshichuxianleduogepinpaichanpin，danmeigechanpindoushifufeiguanggao。

juxi，gaimoshimuqianrengyiyixiangzhengjidexingshizaizuoneice，qiezhikaifanglelianggechangjianleimu，xuanrenfangshiweibozhutiqianzhunbeihaobaojiaxinxi，pinpaifangzhijiexuanrenlaijinxing。shiyonggongnengshangxuyaoxianbaoming，jiezhurengongyindao，danzhengshishangxiangenqitamoshiyiyang，doukeyizhijiexiadan。

支付宝直播发布「爆品计划」

jinqi，zhifubaozhibocongneirongzhibojinjiedaodaihuozhibo，bingfabule“baopinjihua”，tongshi，darendaiboxuanpinzhongxin——“daihuobao”tongbushangxian，jizhichishangjiapinpaizibomaihuo，yezhichidarenfenxiaodaihuo。

muqianyiyou19daxingyeshangjiazaizhifubaokaibo，zuijinsangeyuexinzengle26gechaobaiwanxiaoliangzhibojian。

天猫国际更新店铺命名规范

tianmaoguojijinrifabugonggaocheng：suizhexiaofeizhexuqiujishangyemoshidebuduanfazhanbianhua，tianmaoguojijiangshishitongguozhudongyaoyuehuokaifangruzhudengfangshiyushangjiagongtongtansuoxindedianpuleixingjijingyingmoshi，suoyijianggengxin《tianmaoguojidianpumingmingguifan》，bingyu2023nian8yue17rizhengshishengxiao。

tianmaoguojidianpumingchengjiyuminghuigenjushangjiashangpinsuozaileimu、pinpaishuxingdengyaosushengcheng，ruyudianpumingchengyibeizhanyongdengteshuqingkuang，tianmaoguojiyouquanjinxingshidangdiaozheng。

淘宝更改销量展示规则

jinri，taobaopingtaigenggailexiaoliangzhanshiguize，cong30tianyuexiaogaibianweixianshijin365tianyishoujianshu，luxufugaidaoquanbushangpinleimu。

yifangshaimaoweili，zaitaobaosousuoshangpinguanjianci“fangshaimao”，faxianshangpinde“yuexiaoxxjian”rujinyixianshiwei“yishouxxjian”。

抖音上线「进口超市」加码自营跨境电商

douyinjinqizaiqiappneituichuleyijiamingwei“douyinjinkouchaoshi”deziyingkuajingdianshangdianpu。gaidianpumuqianshangjiale25jianshangpin，hangaimianmo、qingjietiepian、yantiedeng，bupaichuweilaihuishangxiangengduozhongleideshangpin。

ziyingshangpincongxuanpindaofahuobijiaoyange，youzishencaigoutuanduicongquanqiuzhicai，zaiyougongyingshangzizhishenhe，rujingheguiqingguanhou，huijinrushangpincangjiancha，zuihouyouguanfangzhijiefahuo。bufenshangpinzhichipinzhisuyuan。

微信公众号上线图片修改功能

jinri，weixingongzhonghaoxinzengtupianxiugaigongneng，tongguoweixingongzhonghaode“xiugai”rukoujinru，keyikandaotishi“xinzengtupianxiugai”。zhixudianjiwenzhangzhongxuyaoshanchuhuozhetihuandetupian，jiunengxiugai，zuiduokexiugai3zhangtupian。

支付宝推出医美「扫码验真」功能

weilebangzhuxiaofeizhehuoquzhengguifuwu，tuidongxingyeliangxingfazhan，zhifubaozai 2023 hezuohuobandahuiyiliaofenhuichangshangxuanbu，yuzhongguozhengxingmeirongxiehuigongjiandeyimei“saomayanzhen”gongnengzhengshituichu。

gaifuwulvxianzaibeijing、shanghai、guangzhou、hangzhoushangxian，yonghuhaikezaigaipindaoneiduijigouzizhijinxingheyan，huojinxinggongliyiyuandeyimeixiangguankeshiguahao。