jinri,guangdongshengyaojianjufabuledisanpi“sanzhong”(shengwuyiyaochanyezhongdianxiangmu、zhongdianqiye、zhongdiandiqu)chuangxinfuwumingdan。
huazhuangpinfangmian,shangbangqiyebaokuo:shenzhenshiweiqiyiyaoyanfayouxiangongsi、guangzhouhuanyahuazhuangpinkejiyouxiangongsi、guangdongbaweishengwukejigufenyouxiangongsi、guangzhoutianranguodushengwukejiyouxiangongsi。qizhongweiqikejitijiaoshenqingdexinyuanliao—β-yanxianandanhegansuan(nmn)yishunlitongguoguojiayaojianjubeian。
jinri,dezhixinzaiguanwangxuanbuzhengzaiqidongyixiangmingwei“beauty activations”depinpaijiasuqijihua,zhizaiyubeimeidemeirongpinpaihezuo。
beauty activationstongguopinpaidingzhichanpinzengqiangkehudechuangxinqudao,jiangtongkehuyiqikaifaxinyidaichanpin;qici,jiangbangzhukehuyouhuachanpinkaifazhouqikejiangdifuzaxing;ciwai,jiangliyongdezhixindeyingxiaohezhuanyexiangguanzhishi,laizhichikehudechanpinfabu。
资生堂推出新技术可控制透明质酸体积
5yue17ri,zishengtangguanxuankaifalekongzhitoumingzhisuantijide“shape-shifting hajishu”,gaijishukekongzhijuhewuhadetiji,zengqiangtoumingzhisuanduijiaozhicengdeshentouxinghejiaozhicenggongneng。
zishengtangjiangjinyibushenhuaduipifubaoshichengfen“toumingzhisuan”deyanjiu,bingtongguokongzhiqitiji,weiweilaikaifakezengqiangjiaozhicengshentouxinghegongnengxingdechuangxinjishuzuozhunbei。
天津医药收购郁美净集团
5yue16ri,tianjinshiyiyaojituanyouxiangongsiwanchengduitianjinyumeijingjituanyouxiangongsideguquanshougou,jiangchiyouyumeijing87.7671%deguquan,bingxiangyouxiangguangudongchiyoudemubiaogongsi1.1%deguquandeshougouquan,chengweiyumeijingkonggugudong。
郁美净成立于2000年6月22日,主要从事婴童护肤品、yingtongxiyuyongpindeshengchanyuxiaoshou,qixiapinpaibaokuo:yumeijing、yuyingfang、hancaoxiangyan。
LG生活健康成立微生物组中心
5yue16ri,lgshenghuojiankangxuanchengyizairibenbeihaidaochengliweishengwuzuzhongxin,yanjiubingkaifaweishengwuzuhuazhuangpin。
muqian,lgshenghuojiankangweishengwuzuzhongxinzhengzaiweiqiquanqiumeirongyewuyunyinggoujiantianranfajiaoshengchanxitonghefajiaojunzhongku,bingjihuakaifagezhongweishengwuzucailiao,yihangaiquanqiukehudepifutiyan。
菲鹿儿推出全新品牌视觉标志
5yue18ri,yupinpaichengli6zhounianzhiji,feiluertuichulequanxinpinpaishijuebiaozhi。
quanxindepinpaishijuefuhaocaiyongwuchenxiandezitisheji,baohanlefocallurebiaozhixingde4gedaxiezimu,daibiaolejiaodian(focus)、zixin(confidence)、yuyue(lacey)yuguangmang(radient),yedaibiao4weimeilijianqiangdenvhaizi,duliyoutuanjie,jijushishangganhelilianggan。
醉象否认清仓、倒闭言论
5yue11ri,zishengtangqixiapinpaizuixiangdrunk elephantfabushengming,biaoshicongweishouquanjinxingliruqingcangchulidengcaozuo,guanyutaobaoheshemeishangdexiangguanxingwei,junweifeiguanfangshouquandeweiguixingwei。
duiyugeleizhanghaozhutiguanyu“qingcang”“daobi”dengbushiyanlundefabu,pinpaijiangbaoliucaiqufalvweiquanshouduandequanli。
花西子CMF实验室正式揭幕并投入使用
5yue18ri,huaxizimugongsiyigejituanxuanbuqixiadecmfshiyanshizhengshijiemubingtourushiyong,weilaicmfshiyanshijiangyuquanqiulingxiandegaoxiao、shiyanshi、gongyinglianshengtaihuobanzhubukaizhanshenduhezuo。
cmfsangezimufenbiedaibiao,secai(color)、cailiao(material)、jiagonggongyi(finishing),shichanpinshejilingyudeyigexifenzonghexueke。muqianguoneicmfrengchukeyanqianyan,youqishizaimeizhuangxingye,ciqianmeiyouguoneipinpaifaliyanjiu。
调色师与多家外卖平台合作举办「IP联萌」活动
jinri,kkjituanqixiameizhuangjihedianpinpaithe coloristdiaoseshilianheeleme、meituan、jingdongdaojiasandabendishenghuofuwupingtai,juban“iplianmeng”huodong。
cicicanyudiaoseshi“iplianmeng”huodongdepinpaishangyoushushiyujia,baokuozise、colorkey、spes、kikodengcaizhuangpinpai,diaoseshihaiyuoulaiya、zishengtang、kiss medengquanqiu30duogecaizhuangpinpaidachenghezuo。
520、618营销节点迎来大批品牌官宣
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跨境营销品牌Brandgogo获近千万元融资
jinri,kuajingyingxiaopinpai“brandgogo”huojinqianwanyuantianshilunrongzi,benlunrongzizijinjiangzhuyaoyongyutuanduikuozhang、haiwaihongrenyunying、shengtainenglijiansheyijidajianziyingquanqiuzhanghaojuzhen。
“brandgogo”dingweitiktokpingtaishuzihuayingxiaosaasgongju,yilianjiekuajingmaijiayuyingxiaohongrenweiqierukou,tongguoshuzihuafangshipipeishuangfangxuqiu,bingtigongshujufenxiyijihaiwailiuliangtoufangdengfuwu。muqian,brandgogoyijingyongyou2wanyonghu,hongrenkuneixianyouhongrentupo300wanren。
护发品牌amika和eva nyc被投资集团Bansk收购
5yue12ri,touzijituanbanskxuanbujiangshougoulianggemeiguodulihufapinpai:amikaheeva nyc。
amikachengliyu2009nian,shimeiguodulihufapinpai,zhudahuanbaodetianranchengfenhewucanren,chanpinbaokuotoupihulixilie、fajiao、shentimusideng;eva nycchengliyu2012nian,zhudakechixufazhanlinian,xuancheng100%kehuishou、wucanren,chanpinbaokuohufasu、xifashui、toufapenwudeng。
直播电商服务商「星榜」完成千万元B轮融资
jinri,beijingmingliangdexingwenhuachuanmeiyouxiangongsi(ji“xingbang”)xuanbuhuoshuqianwanblunrongzi,benlunrongziyifangmianjiangzhulixingbangzaiduanshipinzhengheyingxiaolingyudeyewutuozhan,tongshiyejiangjinyibujiakuaixingbangzaidouyindianshang、mcndengyewulingyudebuju。
xingbangchengliyu2016nian4yue,2017nianyimeipaiguanfanghezuohuobanshenfenrujukolyingxiaolingyu,2018nian6yuechengweidouyin“juliangxingtu”shoupisidafuwushangzhiyi,12yuechengweikuaishou“cilijuxing”dailishang,2022nian4yueshengjiweihexindailishang。
L Catterton子公司收购接发品牌 Bellami hair
jinri,quanqiuzuidadexiaofeipinsimujijin l catterton tongguoqixiazigongsishougoumeiguojiefapinpai bellami hair。
bellami hair chuangliyu 2012 nian,zhuanzhuyuweinvxingyonghutigongzhonggaoduandejiefahejiafachanpin,chanpinhangai 40 duozhongyansexuanze,binganzhaozhangdu、zhongliang、yansejinxingchanpinxifen,junyoupinpaishougongtiaoxuanzhicheng。
jinri,taobaotianmaozaizhongguomeirongbolanhuishoujiexianshangfenghuishangfabu“meizhuangxingyeyuanqifusujihua”,zaixinchengfen、xinpinlei、xinpinpai、xinneirong、xinqudaoshangtuichu5dajucuo,zhichixingyechuangxin。
tongshi,tianmaojiangjixushengjipinleifuchijihua,fabuqushibaipishu、jianlituantibiaozhun,tuidongxingyeguifanhua、biaozhunhuafazhan。
微信视频号再改版
5yue18ri,anzhuobanweixinfabuzuixinneicebanben,qizhongshipinhaozhuyejinxingleyouhuagaiban:“guanzhu”、“kefu”、“tianjiaweixin”deweizhifashengbianhua,bingpaizaizhuyezuixingmudezhongjianweizhi。
这一改版,说明对于视频号而言,引流私域成了更为重要的动作。