药监局器审中心：重组人源化胶原蛋白注册审查指导原则

5yue24ri，guojiayaojianjuqishenzhongxinfabule《zhongzurenyuanhuajiaoyuandanbaizhuceshenchazhidaoyuanze》，yijinyibuguifanzhongzujiaoyuandanbaichuangmianfuliaodengyiliaoqixiedeguanli。

《zhidaoyuanze》liechuledierleiyiliaoqixieguanlidezhongzujiaoyuandanbaichuangmianfuliaozhuceshenchadeyaodian，zhuyaobaokuoduichanpinmingcheng、guanlileibie/fenleibianma、zhucedanyuanhuafendeyuanzeheshili、jiegoujizucheng、chanpinjishuyaoqiudengxinxijinxingguifanhuaguanli。

bunankanchu，《zhidaoyuanze》zhuyaozhenduijiaoyuandanbaishichangmingminghunluan、hunxiaojiegoutezhengdexujiaxuanchuandengxingyeluanxiang，bingtigonglezhenduixingdejiejuefangan，tixianchuguojiacengmianduigaishichangdegaoduguanzhu。

资生堂拆分日本子公司业务进军口服美容赛道

5yue22ri，zishengtangfabugonggaocheng：ribenzongbujuedingjinxingxishoushichaifen，zi2024nian1yue1riqi，jiangzishengtangzhiyaozhushihuishedeyiyaoyewuzhuanrangjizishengtangribenzhushihuishejieguan。zheixiangjuedingfuhezishengtangdezhongqijingyingzhanlve“shift 2025 and beyond”，qiejiangkoufumeironglingyuquedingweixindezengzhangjihui。

qunian，zaizishengtang150zhounianzhongguofabuhuishang，zishengtangceojiutoulu：2023niangongsijiangchengliquanqiukoufumeirongshiyebu，bingtongguoxinpinpai、xingainianyijixinkejisandafangxiang，kuochongzishengtangkoufumeirongdebantu，

巴斯夫联合世界美妆产业智库扩展数字化美妆个护服务

5yue23ri，basifuxuanbuyushijiemeizhuangchanyezhikudachenghezuo，jiangjinyibukuozhanqishuzihuapingtaid’litedemeizhuanggehufuwu。

shuangfangcicizhuyaocongliangfangmianzhankaihezuo：

兰芝上线沉浸式虚拟商店

5yue23ri，lanzhixuanbujinqijijiangtuichudiyijiachenjinshixunishangdian，gaishangdianyuar/vrdianshangpingtaiobsesslianhedazao，shiyigeqiangdadekehucanyupingtai，keyirangxiaofeizheshenrulejielanzhidekexuezhishiheshuzineirong，bingbangzhutamenxuanzeshihezishenpifuxuqiudechanpin。

xunishangdiangongyouwugefangjian，limianyoudonghua、360dushipin、youxihejichengjiezhangdengyuansu。fangkekezaifangjianzhongmanbu，huocanjiahufuceyanbinghuoqudingzhichanpintuijian，huocanjiaxunbaoyouxibingchouqumianfeichanpin。

多个品牌官宣代言人

▶keyanshiguanxuanpinpaidashixuguanghan

▶oulaiyaproguanxuanpinpaiquanqiudaiyanrenxiaozhan

▶wanmeirijiguanxuandanningfenggedashiyimengling

▶baogelixiangfenguanxuanxunxiangdashibiwenjun、liwenhan、wuxuanyi

▶oulaiyaguanxuanpinpaidaiyanrenzhongchuxi

▶charlotte tilburyguanxuanquanqiuhufujicaizhuangdaiyanrenangelababy

▶lanjiasitingguanxuanxingpintiyanguanchenmuchi

▶ahcguanxuanpinpaidashiyanan

IFF或将70亿出售化妆品个护业务

quanqiutoubudeguojixiangjingxiangliaogongsiiffjinqizhengzaikaolvchushouqilucas meyer cosmeticsbumen。lucas meyer cosmeticsweihuazhuangpinjigerenhuliyewudeyuanliaoshengchanbumen，zhuanmenfuzeyanfa、shengchanbingtuiguangyongyuhuazhuangpinhegerenhulixingyedechuangxinyuanliao。

muqian，iffzhengzaiyuguwenhezuo，weilucas meyer cosmeticsbumenxunqiukenengdeshougoufangan，juxi，cicijiaoyideguzhikenengzai10yimeiyuan（yueherenminbi70yiyuan）zuoyou。

防晒品牌Vacation完成600万美元A轮融资

jinri，meiguofangshaipinpaivacationxuanbuwancheng600wanmeiyuanalunrongzi，benlunrongzijiangyongyuzhaopinrencai、chanpinyanfa，yijituozhanquanguoxiaoshouwangluo。

vacationchengliyu2021nian，chanpindingweiwei“xiuxianyouqiangxiao”。pinpaifeichangzhongshiganguantiyan，xiwangrangchanpingengyouqu、ganguantiyanyegengfengfu，bingyishangshiji80niandaideshatanwenhuaweilingganlaiyuan，tuichulefangshaishuang、fangshaichungao、mianbubushuipenwudenghaibiandujiayongpin，yijixiangshui、xiangfenlazhudengzhoubianchanpin。

意大利彩妆制造商Trendcolor推出首个端对端平台

jinri，yidalicaizhuangzhizaoshangweiqingzhuqichengliershizhounian，xuanbutuichumeizhuangyejieshougeduanduiduanpingtai。

trendcolorchengliyu1993nian，zhuanmenweiquanqiudulipinpaiyijigaoduanmeizhuangpinpaikaifaheshengchanfenmo、wushuiwuyijidingzhiruye。cicituichuduanduiduanpingtai，yeshipinpaixiwangcongyuancailiaokaishi，zaiyougaofujiazhideb2blingyuzhongyunyongpinpaigainian，yinjinyizhongguangfandechuangxinmoshi。

DHC护发品牌Virtue Labs获得C轮融资

5yue22ri，meiguoshengwujishuhufapinpaivirtue labsxuanbuhuodeclunrongzi，jutijineweitoulu。

virtue labschengliyu2014nian，shiyigedtchufapinpai，yongyouzhuanlichengfen「alpha keratin 60ku®」，zheizhongjiaodanbaizhijiecongrenleitoufazhongtiqu，kebeirentichongfenxishoubinggenghaodixiufutoufa。pinpaijianggaichengfenyunyongyuxifashui、hufasu、famodenghufachanpinzhong，muqiantongguoguanwang、yamaxun、sifulanyijimeifashalongdiandengqudaoxiaoshou。

多个电商平台公布618大促新玩法

jinri，tianmao、jingdong、xiaohongshu、weipinhuidengduogedianshangpingtaifenfengongbule618dacuxinwanfa，huizongruxiabiaosuoshi：

淘宝爱上海上线「有好价」商品推荐频道近日，配合618大促，淘宝爱上海上线“有好价”商品推荐频道，为“好货好价”商家提供又一流量入口。进入“有好价”入口后，首屏顶部为实时显示当前“淘宝内最新低价商品”，数量在300万款以上，包括男装、女装、美妆、个护、粮油、日用品等多个品类。目前有好价主力为“历史低价、旗舰店降价、同款低价、低于促销、百亿补贴、聚划算”等6类高价格竞争力商品，并在淘宝天猫618期间进行标签推荐。618天猫预售4小时成绩单

5yue27ri，tianmaofabule618yushou4xiaoshichengjidan，qizhong：

• 美妆行业TOP5：珀莱雅、巴黎欧莱雅、兰蔻、雅诗兰黛、修丽可；
• 彩妆领域TOP5：MAC、NARS、玫珂菲、YSL圣罗兰、CPB肌肤之钥；
• 护肤领域TOP5：珀莱雅、巴黎欧莱雅、兰蔻、雅诗兰黛、修丽可；
• 美容仪器TOP5：雅萌、觅光、昔又、初普、极萌；
• 个护领域TOP5：卡诗、潘婷、欧莱雅、玉兰油、且初；
• 香水行业TOP5：祖玛珑、RALPH LAUREN、纳西索罗德里格斯、圣罗兰、Maison Maigiela；
• 男士护理TOP5：碧欧泉、欧莱雅男士、朗仕、科颜氏、吉列；
• 快消新品牌TOP5：极萌、OffRelax、那魅、erimota、蜜思丝密；

美ONE启动618消费者守护计划

5yue23ri，“xieshoumeione gongfumeihao”chaoji618qidongdahuizaishanghaijuxing。

huishang，meionechuangshiren、taobaozhiboshengtaifuzerenyijipinpaifangdaibiaoyiqishangtai，gongtongqidong“xiaofeizheshouhujihua”：618qijian，meioneqixiazhibojiandexiaofeizhedoujiangxiangyoulaizipinpai、pingtaihezhibojiandezhengpinbaozhenghesanzhongfuwubaozhang，congshouqian、shouzhong、shouhoudequanlianlurushou，dizaomeihaoxiaofeitiyan。

章小蕙入局直播带货，首场热度超6亿

5yue22riwan，zhangxiaohuizaixiaohongshukaiqishouchangzhibo，daihuochanpinhangaimeirongyi、mianshuang、xifashui、xiezhuanggaodeng，6xiaoshidaihuorenqizhidadao6yi，zhanjuxiaohongshudaihuobangbangshou。

zhangxiaohuidangwanzhiboshizhangwei5xiaoshi45fen，zhibodaihuoshangpinshuwei190jian，guankanrenshuwei97.74wan，qianguashujuyuceqixiaoliangzai4.7wanjian，xiaoshoueda2622.3wan。